How do you navigate conflicting sustainability goals with your external partners?
Navigating conflicting sustainability goals with external partners is a nuanced task that requires a deep understanding of both your own company's objectives and the practices and policies of your partners. It's like a dance where both parties must move in sync, despite having different routines. This delicate balance is essential for achieving long-term sustainability. You'll need to engage in open communication, align on core values, and sometimes make tough decisions to ensure that your partnerships reflect your commitment to sustainability.
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Alain MarounB. Eng, MBA | PMC | PMO | Sustainability | Project Management | Consultancy | Aviation
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Naman GuptaBuilding Code Effort I Largest cigarette butts recycler & sustainable merchandise manufacturer I Empowering 100+ rural…
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Modupe OjoESG & Sustainability Consultant || Lawyer || CFA Certificate in ESG Investing
When you're working with external partners, the first step is to ensure that your fundamental values align. This doesn't mean that every detail of your sustainability goals must match, but there should be a shared commitment to environmental stewardship and ethical practices. Start by discussing each other's sustainability frameworks and identify common ground. This shared foundation will serve as a basis for collaboration and help smooth out any potential conflicts that may arise due to differing approaches or priorities.
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Jodie Kimber
Manager Climate Opportunities at Wesfarmers Chemicals, Energy & Fertilisers
Aligned values and shared understanding of goals early on in a partnership is key to success. Partner organisations don't have to have the same goals, it is more important that their goals are non-conflicting. Shared values create trust and a good relationship, in which any minor differences can be resolved quickly and respectfully.
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Leonel Rodrigues
Market Manager at Furukawa Electric LatAm
Identifique e discuta os valores e objetivos sustentáveis comuns com os parceiros externos. Alinhar valores desde o início ajuda a construir uma base sólida para a cooperação.
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Tayyab Shafique
Environment | Sustainability | Climate Change | Blue Carbon & Carbon Market | ESG | Decarbonization | Net Zero | Certified Implementer and Auditor: Carbon Footprint Management | Head of Environmental Section
Crafting a shared vision is the cornerstone of any successful partnership. Begin by identifying common ground in sustainability values and principles. This alignment sets a foundation for collaboration, even when specific goals may differ. For instance, if both parties value environmental stewardship, use this shared commitment as a starting point to explore how each organization's unique sustainability goals can complement one another. Create a narrative that weaves together these values, illustrating a future where both partners thrive by upholding these shared principles.
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Martin Ciarlo
CEO & Founder | Senior Specialist on Circular Economy & Sustainability 👉 Te invito a SEGUIRME!
Discutir los marcos de sostenibilidad de cada socio e identificar los puntos en com��n no solo ayuda a encontrar terreno común, sino que también puede revelar áreas donde las estrategias pueden complementarse mutuamente. Esta base compartida es esencial para minimizar conflictos y resolver discrepancias que puedan surgir debido a diferentes enfoques o prioridades. El trabajar con socios que compartan valores fundamentales en sostenibilidad no solo fortalece las relaciones comerciales, sino que también impulsa un impacto ambiental positivo más significativo. La cooperación basada en principios éticos y de gestión ambiental crea un entorno propicio para innovaciones y soluciones que beneficien a todas las partes involucradas.
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Sanjukta Bhattacharya🌍💹
Updapt- An ESG Tech Co🎯ESG & sustainability reporting,Carbon Footprint,Climate Change✨Driving Sales 🚀🤝💵Growth✅SAAS based 🌿🌎ESG solution provider📝✨Sustainable Data Management
While we don't need to match every detail, a shared commitment to environmental stewardship and ethical practices is crucial. We begin by discussing each other's sustainability frameworks to identify common ground. This shared foundation serves as a basis for collaboration, helping to smooth out any potential conflicts arising from differing approaches or priorities.
Once you've established common ground, it's crucial to set clear expectations. This involves defining the sustainability goals that are non-negotiable and understanding where there might be flexibility. Be transparent about your objectives and ask your partners to do the same. This clarity will help both parties understand the limits within which they can operate and will minimize misunderstandings that could lead to conflict.
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Tayyab Shafique
Environment | Sustainability | Climate Change | Blue Carbon & Carbon Market | ESG | Decarbonization | Net Zero | Certified Implementer and Auditor: Carbon Footprint Management | Head of Environmental Section
Clear communication is key to setting realistic expectations. Develop a storyline that outlines the journey of the partnership, highlighting the milestones and potential roadblocks. Use this narrative to manage expectations, ensuring that both parties understand the scope of the collaboration, the desired outcomes, and the limitations. By setting the scene with a well-defined plot, partners can navigate the sustainability landscape with a clear direction and purpose.
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Shobhan Meher
PwC | Growth Businesses | Circular Economy | Sustainability | XIMB
Clearly set and communicate expectations from the beginning. Define what success looks like for both parties and outline measurable goals and milestones. This clarity helps prevent misunderstandings and ensures that all partners are on the same page regarding sustainability targets.
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Leonel Rodrigues
Market Manager at Furukawa Electric LatAm
Estabeleça expectativas claras e detalhadas para todas as partes envolvidas. Defina metas, responsabilidades e prazos para garantir que todos estejam na mesma página.
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Martin Ciarlo
CEO & Founder | Senior Specialist on Circular Economy & Sustainability 👉 Te invito a SEGUIRME!
La claridad en los objetivos y expectativas ayuda a prevenir malentendidos que pueden llevar a conflictos. Al ser transparentes sobre sus propios objetivos y alentar a los socios a hacer lo mismo, se establece un marco de trabajo claro y preciso. Esto no solo facilita la cooperación diaria, sino que también proporciona una guía sólida para la toma de decisiones y la resolución de problemas.
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Sanjukta Bhattacharya🌍💹
Updapt- An ESG Tech Co🎯ESG & sustainability reporting,Carbon Footprint,Climate Change✨Driving Sales 🚀🤝💵Growth✅SAAS based 🌿🌎ESG solution provider📝✨Sustainable Data Management
Navigating conflicting sustainability goals with external partners involves setting clear expectations after establishing common ground. We define our non-negotiable sustainability goals and identify areas of flexibility. Transparency about our objectives is key, and we ask our partners to do the same. This clarity helps both parties understand the operational limits, minimizing misunderstandings and potential conflicts.
Open and ongoing dialogue is the key to managing conflicting sustainability goals. Encourage regular communication channels where both parties can discuss their progress, challenges, and any emerging issues. This proactive approach allows for early identification of potential conflicts and collaborative problem-solving. Remember, it's not just about talking; it's about listening and understanding the perspectives and constraints of your partners.
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Leonel Rodrigues
Market Manager at Furukawa Electric LatAm
Mantenha canais de comunicação abertos e regulares para discutir progressos, desafios e ajustes necessários. O diálogo contínuo facilita a resolução de conflitos e promove a transparência.
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Tayyab Shafique
Environment | Sustainability | Climate Change | Blue Carbon & Carbon Market | ESG | Decarbonization | Net Zero | Certified Implementer and Auditor: Carbon Footprint Management | Head of Environmental Section
Encourage ongoing conversations that resemble a dynamic and engaging script, where each partner has a voice and their concerns are heard. Create a forum for open discussion, akin to a writers' room, where ideas can be pitched, debated, and refined. This dialogue allows for the exploration of each partner's sustainability goals and the resolution of conflicts through creative brainstorming and shared storytelling.
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Neha Awasthi
Chevening | MPP LSE | Urbanist
From my perspective as an urbanist and public policy professional, dialogue promotes mutual understanding, identifies potential conflicts early on, and supports collaborative problem-solving, ultimately contributing to more sustainable and inclusive outcomes. Open and ongoing communication channels serve as essential mechanisms for stakeholders to exchange insights on their progress, challenges, and emerging issues. This proactive engagement facilitates the early detection of potential conflicts and promotes collaborative problem-solving, thereby enhancing the effectiveness of sustainability initiatives.
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Sanjukta Bhattacharya🌍💹
Updapt- An ESG Tech Co🎯ESG & sustainability reporting,Carbon Footprint,Climate Change✨Driving Sales 🚀🤝💵Growth✅SAAS based 🌿🌎ESG solution provider📝✨Sustainable Data Management
We encourage regular communication channels to discuss progress, challenges, and emerging issues. This proactive approach allows for early identification of potential conflicts and collaborative problem-solving. It's not just about talking; it's about listening and understanding our partners' perspectives and constraints. This mutual understanding is essential for effective collaboration.
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Julian Augusto Gomez Ariza
Abogado|Máster Responsabilidad Social Corporativa|Sostenibilidad|Derecho Ambiental|Derechos Colectivos|Derecho Administrativo|
Regularly scheduled meetings or workshops dedicated to discussing sustainability initiatives can provide structured opportunities for dialogue. Use these sessions to share updates, brainstorm ideas, and address any challenges or conflicts that may arise. Facilitate discussions around shared values and long-term objectives to ensure alignment and mutual understanding.
In any partnership, compromise is inevitable. However, when it comes to sustainability, you must compromise wisely. Assess the environmental impact of any concessions you're considering and weigh them against the potential benefits. Sometimes, a short-term setback can lead to a long-term gain if it helps to maintain a valuable partnership or leads to greater overall sustainability.
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Leonel Rodrigues
Market Manager at Furukawa Electric LatAm
Seja flexível e disposto a negociar, mas mantenha o foco nos objetivos principais. Compromissos estratégicos podem ajudar a encontrar soluções que beneficiem todas as partes envolvidas.
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Tayyab Shafique
Environment | Sustainability | Climate Change | Blue Carbon & Carbon Market | ESG | Decarbonization | Net Zero | Certified Implementer and Auditor: Carbon Footprint Management | Head of Environmental Section
In any partnership, there will be plot twists and turns that require compromise. Approach these situations like a skilled novelist who knows when to deviate from the original plot for the sake of a better story. Compromise wisely by weighing the pros and cons of each decision, ensuring that the integrity of the partnership's sustainability narrative remains intact. This may involve sacrificing short-term gains for long-term benefits or finding innovative solutions that satisfy both parties' objectives.
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Sanjukta Bhattacharya🌍💹
Updapt- An ESG Tech Co🎯ESG & sustainability reporting,Carbon Footprint,Climate Change✨Driving Sales 🚀🤝💵Growth✅SAAS based 🌿🌎ESG solution provider📝✨Sustainable Data Management
I assess the environmental impact of any concessions and weigh them against potential benefits. Sometimes, a short-term setback can lead to a long-term gain, whether it helps maintain a valuable partnership or enhances overall sustainability. Making thoughtful compromises ensures that we stay committed to our sustainability objectives while fostering strong, collaborative relationships.
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Neha Awasthi
Chevening | MPP LSE | Urbanist
Compromising wisely in sustainability partnerships is essential for achieving balanced outcomes. In such collaborations, compromise is inevitable to reconcile different interests. However, it is crucial to assess these compromises carefully. BATNA (Best Alternative to a Negotiated Agreement) is particularly useful here. It provides a benchmark to evaluate concessions against Sustainability goals, helping stakeholders avoid short-term gains that may undermine long-term sustainability. For instance, in place making, evaluating BATNA can guide decisions on compromising environmental standards or community benefits in favour of broader sustainability objectives, ensuring compromises lead to sustainable outcomes in the long run.
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Martin Ciarlo
CEO & Founder | Senior Specialist on Circular Economy & Sustainability 👉 Te invito a SEGUIRME!
Es importante entender que las decisiones que parecen ser revés a corto plazo podrían conducir a beneficios significativos a largo plazo si contribuyen a la sostenibilidad y al mantenimiento de relaciones valiosas. Esto implica un equilibrio delicado entre las necesidades inmediatas y las metas a largo plazo de sostenibilidad. En última instancia, comprometerse sabiamente significa tomar decisiones informadas que consideren tanto los impactos ambientales como los beneficios potenciales a largo plazo para todas las partes involucradas.
Innovation can be a powerful tool in resolving conflicts between sustainability goals. Work with your partners to explore new ideas or technologies that could help align your objectives. This could involve joint investments in research and development or sharing best practices that promote sustainability. Innovation is not just about products or services; it's also about innovative approaches to collaboration and problem-solving.
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Leonel Rodrigues
Market Manager at Furukawa Electric LatAm
Encoraje a criação de soluções inovadoras para alcançar as metas de sustentabilidade. A colaboração em inovações pode fortalecer a parceria e gerar resultados mais eficazes.
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Tayyab Shafique
Environment | Sustainability | Climate Change | Blue Carbon & Carbon Market | ESG | Decarbonization | Net Zero | Certified Implementer and Auditor: Carbon Footprint Management | Head of Environmental Section
Collaborative innovation is like co-authoring a groundbreaking novel. It involves combining the unique strengths and perspectives of each partner to write a new chapter in sustainability. Engage in joint research and development projects, pilot programs, or think tanks that push the boundaries of what's possible. By innovating together, partners can overcome conflicting goals and co-create solutions that are greater than the sum of their parts.
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Julian Augusto Gomez Ariza
Abogado|Máster Responsabilidad Social Corporativa|Sostenibilidad|Derecho Ambiental|Derechos Colectivos|Derecho Administrativo|
Facilitate brainstorming sessions or innovation workshops where participants can explore new technologies, approaches, and business models that promote sustainability. Encourage thinking beyond traditional boundaries to identify novel opportunities for reducing environmental impact, enhancing social equity, and improving economic efficiency.
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Alex Vasiliu
CMO
Innovation thrives in collaboration. By uniting efforts with partners, we can transcend traditional boundaries and pioneer solutions that reconcile sustainability with progress. Together, we can invest in cutting-edge research, foster groundbreaking technologies, and share invaluable insights to amplify our impact. Let's redefine innovation not merely as a product of creativity, but as a catalyst for collective growth and sustainable change.
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Shobhan Meher
PwC | Growth Businesses | Circular Economy | Sustainability | XIMB
Use conflicts as opportunities to innovate together. Collaborate on developing new approaches or technologies that can address conflicting goals. Joint innovation not only resolves conflicts but also strengthens the partnership and enhances overall sustainability outcomes.
Regular evaluation of progress towards shared sustainability goals is essential. It helps to keep both parties accountable and ensures that any deviations from the agreed-upon path are corrected in a timely manner. Establish metrics or indicators that will help you measure success and determine whether the partnership is effectively contributing to your sustainability objectives. This process of evaluation can also provide insights into how the partnership can be improved moving forward.
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Naman Gupta
Building Code Effort I Largest cigarette butts recycler & sustainable merchandise manufacturer I Empowering 100+ rural women & 2,500+ rag-pickers I Sensitizing 500M+ consumers
Code Efforts pvt ltd has been operational since 2018. One thing that has helped us in our journey is regular evaluation and improvisation of our processes.We make realistic goals along with a timeline to see how far we have come. This process of evaluation has helped us in finding out way to improve and grow exponentially.
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Shobhan Meher
PwC | Growth Businesses | Circular Economy | Sustainability | XIMB
Regularly evaluate progress towards sustainability goals. Establish metrics and key performance indicators (KPIs) to track achievements and identify areas needing improvement. Continuous evaluation helps ensure that all partners remain committed and accountable to their shared objectives.
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Subhasis Ray
Professor @ XLRI Xavier School of Management, Jamshedpur, India / Marketing & Sustainability/ National University of Ireland/IIM-Calcutta
No one way but having agreed upon milestones help Things are more complicated when it is your supply chain Having champions help a lot
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Leonel Rodrigues
Market Manager at Furukawa Electric LatAm
Monitore regularmente o andamento das metas e ajuste as estratégias conforme necessário. Avaliações periódicas garantem que todos estejam alinhados e permitem correções oportunas.
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Tayyab Shafique
Environment | Sustainability | Climate Change | Blue Carbon & Carbon Market | ESG | Decarbonization | Net Zero | Certified Implementer and Auditor: Carbon Footprint Management | Head of Environmental Section
Periodic evaluation of the partnership's sustainability efforts is akin to editing a manuscript. It's an opportunity to review the work done, assess its impact, and make necessary revisions. Implement a system for tracking progress against agreed-upon KPIs and goals. Use these evaluations as checkpoints to celebrate successes, learn from setbacks, and adjust the course as needed to ensure the partnership's sustainability story reaches a satisfying conclusion.
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Alain Maroun
B. Eng, MBA | PMC | PMO | Sustainability | Project Management | Consultancy | Aviation
Navigating conflicting sustainability goals with external partners requires open dialogue and finding common ground. For example, when our team and a supplier had different priorities—us focusing on reducing packaging waste and them on minimizing costs—we collaborated on a compromise. We jointly developed a cost-effective, biodegradable packaging solution that met both our sustainability and budgetary goals, fostering a more balanced partnership.
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Modupe Ojo
ESG & Sustainability Consultant || Lawyer || CFA Certificate in ESG Investing
Your sustainability goals may not necessarily be the same but they shouldn't be conflicting. Let me paint a scenario, your company may have a sustainability goal of reduce its GHG emissions by X percentage while your external partners have a different percentage. This percentage may be lesser than that of your company but that doesn't necessarily make it conflicting. Where there's a conflict is where an external partner has for example decided to, for example, invest heavily in apparent initiative that would undoubtedly keep increasing its GHG emissions.
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Dr. Albin Antony
Product & Process Development Expert |Rubber, Polymer Technologist | Raw Material & Supplier Development Specialist | Sustainability Enthusiast |CII Certified LCA Professional #SSBM Geneva alumni |Ex-MRF |CEAT | RIL
Ensuring a common commitment to sustainability principles is the first step in resolving competing sustainability goals with external partners through value alignment. To comprehend different viewpoints and identify common ground, encourage open communication. Carefully consider each partner's goals and strike a compromise while upholding the fundamentals of sustainability. Collaborate to generate innovative ideas by creating ideas that will please everyone. Make necessary strategy adjustments based on a regular evaluation of progress to make sure goals are being reached. By working together, disagreements may be resolved, and sustainable results that benefit both parties can be reached.
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Leonel Rodrigues
Market Manager at Furukawa Electric LatAm
Aprenda com experiências anteriores e de outros setores. Estude casos de sucesso e falhas para aplicar lições valiosas na gestão de metas de sustentabilidade com parceiros externos, aumentando a eficácia das colaborações.
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Neha Awasthi
Chevening | MPP LSE | Urbanist
It is crucial to adapt sustainability initiatives to local contexts. What works in one region may not be suitable elsewhere due to varying socio-economic, cultural, and environmental factors. Aligning economic, social, and environmental policies can strengthen synergies and enhance the impact of sustainability initiatives. Building a knowledgeable and engaged citizenry is crucial for fostering sustainable behaviors and driving change. Adopt a long-term perspective in sustainability planning. Focus on enduring solutions rather than short-term fixes to address pressing environmental and social challenges.
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