How do you make your portfolio stand out online?

1 Choose a platform

The first step is to choose a platform that suits your needs and preferences. There are many options available, from free online tools like Behance or Dribbble, to self-hosted websites using WordPress or Squarespace. Depending on your budget, time, and technical skills, you can decide which one works best for you. However, regardless of the platform, make sure that your portfolio is easy to navigate, responsive, and fast-loading.

2 Curate your content

The next step is to curate your content and select the projects that best represent your style, expertise, and goals. Don't include everything you've ever done, but rather focus on quality over quantity. Choose the projects that demonstrate your problem-solving skills, your creative process, and your impact. For each project, provide some context, such as the brief, the objectives, the challenges, and the results. Use clear and concise language, and avoid jargon or vague terms.

3 Add some personality

The third step is to add some personality to your portfolio and make it memorable and unique. This doesn't mean that you have to use flashy colors, fonts, or animations, but rather that you have to express your voice, your values, and your story. You can do this by adding an about page, a bio, a photo, or a video that introduces yourself and your background. You can also use testimonials, awards, or publications to showcase your credibility and recognition. And don't forget to include your contact details and social media links.

4 Update regularly

The fourth step is to update your portfolio regularly and keep it fresh and relevant. This shows that you are active, passionate, and committed to your craft. You can update your portfolio by adding new projects, removing outdated ones, or improving existing ones. You can also update your skills, your services, or your goals. And don't be afraid to experiment with different layouts, formats, or features to see what works best for you and your audience.

5 Promote strategically

The fifth step is to promote your portfolio strategically and reach out to the people who matter. This means that you have to identify your target market, whether it's clients, employers, or peers, and tailor your portfolio accordingly. You can also use SEO techniques, such as keywords, titles, and descriptions, to optimize your portfolio for search engines. And of course, you can use social media, blogs, newsletters, or podcasts to share your portfolio and build your network.

6 Ask for feedback

The final step is to ask for feedback and learn from it. Feedback is essential to improve your portfolio and your skills. You can ask for feedback from your clients, your colleagues, your mentors, or your friends. You can also join online communities, forums, or groups where you can get feedback from other designers. Be open-minded, respectful, and grateful for the feedback you receive, and use it to grow and evolve as a designer.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?