How do you incorporate feedback and learning from your sports marketing campaigns into your future plans?

As you are collecting and analyzing your data, it's important to ensure you're not being taken hostage by numbers that don't matter. Did you perform really well in that category? Potentially awesome - but how much does that category matter? Where is your data coming from? I would also stress the importance of a mixture of quantitative and qualitative data, as you want as much context behind why your numbers are the way they are as you can get - that's when you can determine what works, what needs to change, and what needs to be stopped.

Am Anfang kann das relativ mühsam und wenig aussagekräftig sein, aber lassen sie sich davon nicht demotivieren und sammeln sie weiter fleißig Daten. Auch hier gibt es diverse Tools die einem dabei helfen können, Daten richtig zu sammeln, zu interpretieren und weiter zu verarbeiten

Strengths can be identified through factors like brand recognition, fan loyalty, successful partnerships, and strong community engagement. For example, a club might have a passionate fan base and a successful history, which can be leveraged for marketing purposes. Weaknesses may include areas such as limited reach in certain demographics, inconsistent branding, or outdated marketing strategies. For instance, the club might struggle to engage younger audiences due to limited outreach to younger demographics.

a good way to identify your strengths and weaknesses is to check your channels and see their performance. Continue what works well in the channels that perform. find out "why" and "when" did the weaker channels start underperforming.

Sehr wichtig, und man sollte auch aktiv Feedback von allen Stakeholdern einholen. Nur so kann man sich und die Kampagnen stetig verbessern. Auch in der Zusammenarbeit mit dem Sponsor ist das besonders wichtig

Immer wieder eine gute Basis für die Weiterentwicklung, da kann ich nur zustimmen. Manchmal bedarf es aber auch einfach einer neuen kreativen Höhe, einfach das vorherige Vergessen und neu denken.

Man kann nicht nur von den eigenen Kampagnen sondern auch von anderen lernen. Was funktioniert gut bei der Zielgruppe? Was nicht? Und vergleichen sie die Performance ihrer Kampagne mit der von anderen Sponsoren. Was fällt ihnen auf?

1. Provide concise material with only one or two bullets to gain interest. 2. Ask interactive questions that generate comments. For instance: What’s your experience with ??? 3. Focus on topics where your opinion really matters. 4. Offer links to support your opinion. 5. Once in a while, be edgy or innovative. Push the envelope 6. Set realistic goals and aspire to them.