How do you craft a clear and realistic job description that attracts the right fit and reduces turnover?

Fisrt of all the job description should be very clear with real requirements. It should be short but specific as long read will refocus people attention and not usually one person can have it onto one. To make the job description should be reallistic, not to describe the ideal person which not exists. Also, good to provide all the functionality which person will do and the project/job description itself. Would be great to add expectations for the person whom searching for.

Craft a clear job description by outlining specific responsibilities, required skills, and qualifications, while highlighting key benefits and company values. Be transparent about job expectations, work environment, and growth opportunities to attract candidates who align with your culture. Avoid jargon and focus on clarity to ensure candidates fully understand the role. This approach helps attract the right fit and reduces turnover by setting accurate expectations from the start.

Crafting a clear and realistic job description involves: Clarity: Clearly define roles, responsibilities, and expectations. Specificity: Detail qualifications, skills, and experience required. Realistic Expectations: Set achievable goals and work conditions. Alignment: Ensure alignment with organizational values and culture. Benefits and Growth: Highlight opportunities for career growth and benefits. Feedback Loop: Seek input from current team members for insights. Transparency: Be transparent about job demands, work environment, and expectations. By focusing on these elements, you can create a job description that attracts the right candidates, reduces turnover, and fosters a positive work environment.

Bei allen Punkten ist es enorm wichtig, vorerst die Aufgaben, Tätigkeiten, Ziele wie auch die Einbettung der Position im Organisationsdiagramm zu analysieren. Hieraus kann ein realitätsnahes Anforderungsprofil erstellt werden. Dies ist der Blick nach Innen, was unersetzlich ist, auch im Bezug auf Wertesystem, Vision, Mission. Dann erst erfolgt der Blick nach Außen mit den Fragen: Wo befindet sich mein idealer Kandidat? Eine Persona Buyer sollte detailliert erstellt werden. Ableitungen in Tonalität wie auch Graphik, Aufbau (erst Benefits etc., Einblicke in den realen Joballtag) der Stellenausschreibung können dann festgelegt werden. Die technische Seite muss beachtet werden (Titelwahl, Inhalt)Vom Kandidaten sollte immer alles gedacht werden.

Simple Steps to keep in mind When creating a job ad. • Choose a clear job title. (Helps candidate searches & Algorithm) • Highlight benefits like salary., WFH and perks. (Put this at the top of the advert) • Explain how to apply • Encourage diversity in applicants (Add a strapline at the bottom such as… “We have a powerful commitment to diversity, equity, and inclusion. We're determined to play our part in advancing a workplace where progress is made by harnessing our differences - whatever defines you, we ask you to bring your whole self to work". • Check for errors before posting. (Put into word spell check) • Consider using visuals. (Layout/ Format) • Track performance and make improvements!

It's definitely important to list all of the roles and responsibilities that your candidate will be taking on. It's also important to list the requirements of the role in terms of skills and qualifications. But what is often missed is 'why'. How will they be using these skills? What impact will their daily responsibilities have on the business. You want to paint a picture to the candidate of how valuable they're going to be to your organisation so that they can visualise themselves in the role. How will their skills help to get a project off the ground? How will their daily responsibilities help propel a department forward? A list of 'we want this, we want that' is boring. Tell them why.

Most job descriptions spend too much time talking about the qualifications they're looking for in the person and not enough information about the job itself. The more information you can share about the job duties and responsibilities and the key objectives that the person will be need to accomplish within the job, the better. If you can also share the methods used to measure performance in achieving the objectives, even better. These are all things that help the viewer who is most qualified to imagine themselves working in that capacity. It's also important to share things like the schedule and ways that the job can be balanced between their work life and their personal life. Things like PTO, if they can work from home , etc.

While stating the responsibilities a job role will include is crucial for potential candidates to assess their fit, it is not enough. Without delving into the mission and vision of a role, your job description remains incomplete. It is imperative to align the role with the organisation's values, fostering motivation, engagement, and attracting like-minded professionals. This, in turn, enhances cultural fit, setting clear expectations and encouraging a shared vision among stakeholders. The result is a collaborative, purpose-driven workplace that follows the overall company strategy and incorporates the organisation's core values.

In your job ad, not JD (why do we still have to keep saying that a job ad is not a job description, anyway I digress), you absolutely need a clear and concise summary of what this job does. One sentence, maybe 2 at most. Then the specifics, what will you be doing in this role. Craft your copy so that it will engage your target audience into actually seeing themselves doing the role. If they have made it this far into the ad, then they are more than likely capable of doing the job and know what you are talking about. Make the duties resonate with them. be playful in your wording, (I'll sometimes add a bit of humour in this section). Make your ad standout from all the boring ones.

A job description is a document that outlines tasks, duties, responsibilities, and other things related to a particular job. First, create a clear job title, Mention all the duties and responsibilities, Make the job description easy to read, Include a Call to action, Mention location or potential relocation Highlight "must-have and mention Employment terms.

I had a mini rant about this earlier this morning! Crafting a job description in the (especially in the startup space) goes beyond a checklist of skills - it’s about painting a compelling vision. Specify essential qualifications to filter fit, but balance with a narrative that speaks to the mission and impact of the role. Articulate how each task threads into the larger picture, attracting candidates driven by purpose, not just 💰. 99% of the time, this approach not only secures the right talent but nurtures longevity, as alignment with the company’s mission is the #1 killer of turnover. Remember, satisfaction is rooted in impact in the current landscape.

To clarify this point, I think there needs to be a clear differential between a job description and an advert, which we very often don't see when companies are advertising themselves. Job descriptions are used to inform the specifics of the job role. Whereas, an advert is there to attract top talent to apply, not to put them off. As such, I would always be hesitant to include any criteria that aren't absolutely essential as they may deter a great candidate from applying. If there's a qualification it would be nice for them to have but ultimately you would be willing to train someone on, then don't include it. Or, better yet, add it as a "training can be provided on" section and use it as an additional benefit and selling point of the role.

In my experience, it is vital to work with the hiring managers to make sure the requirements only list absolute requirements. You need to push back on managers who want to list higher requirements, wait and see what they get, and if they don't get what they want then lower the requirements. Anything that could change so or be trained is a preference and not a requirement.

The qualifications section is your gatekeeper. It's not just about ticking boxes; it's about finding that sweet spot. Set the bar right – not too high to scare off potentials, not too low to compromise standards. And here's the real talk: steer clear of any language that might ruffle the feathers of equal employment opportunity laws. It's about setting the stage for a match that's a win-win for everyone involved.

Hiring managers love adding in requirements that are nice to haves and nice to haves that are really incredible to haves. This is a great way to put off underrepresented applicants who often only apply if they hit all elements of the job description. Be uncompromising on the core requirements of the role but only include the absolute core requirements.

Paid holidays, base salary and pension aren't benefits. Those are minimum requirements. If you're struggling to stack a compelling list of benefits I'd go back to the drawing board and introduce some new ones before publishing the JD.

As well and benefits and perks, you need to sell your culture and values - that's the only way to make a good-fit hire. Equally important - you need to actually *live* the values that you hire with - otherwise your new-hire-failure and turnover rate will be high.

I would agree entirely with this point, in the current market using your job spec as an attraction tool by list the benefits and perks is going to see your role achieve far greater applications then similar ones with generic roles and responsibilities listed!

Be specific and be different. Almost everyone says they offer health insurance, 401K, etc. If you list what everyone else lists as well, you are just including a block of textual noise that adds no value and no one will read. It would be better to leave it out and just say the standard benefit package offered. While saying hybrid with 1 or 2 days a week at home will not set you apart (as so many companies now say the same), please list the specifics about your policy...if you are fully remote from anywhere, fully remote in a certain time zone, hybrid and how many days a week are at home, etc. This has been very important to many candidates lately so let them know immediately instead of wondering or making this information hard to find.

Ah, the benefits and perks section – it's your time to shine as an employer. It's not just about the digits on the paycheck; it's about painting a picture of the sweet extras. Whether it's the flexible hours, the cozy remote setup, or the free snacks that make your workplace a winner – spill the beans. This isn't just a list; it's the story that tugs at candidates' hearts and makes them go, "Yep, I want in!"

I would not label it so much as a friendly tone, as much as a "human" tone. You are attempting to engage with other people, so being relatable can really set you apart from what have become very canned and uncreative job postings. Professionalism is still important, and you need to understand your audience, but that doesn't mean all creativity goes out the window. The first sentences, or sentences, can be the most important, so that is your chance to shine. And it can be so simple: "We take pride in every task we take on. If you take pride in your work, too, we want to talk to you."

Ask AI! Change the tone of X to be more clear and friendly yet still professional. Avoid jargon, acronyms, or slang that may confuse or alienate candidates.

The tone of your job description is your silent handshake. It's not just about listing duties; it's about inviting candidates into your world. Keep it pro, but sprinkle in some friendliness and enthusiasm – it's the secret sauce. Clear language is the hero; jargon and slang, the villains. This is your chance to paint a picture, not just of the role, but of your culture and values.

Der Ton macht die Musik. Eine richtige und zeitgemäße Ansprache, der jeweiligen Branche entsprechend, ist unerlässlich wenn man als Arbeitgeber auf den ersten Eindruck bei potenziellen Bewerbern punkten möchte. Klar definieren, was die Beschreibung aussagen möchte. Ihre Formulierungen transportieren vorab dem Kandidaten einen Einblick, wofür Sie als Arbeitgeber und Unternehmen stehen. Wie man in den Wald ruft, so schallt es zurück...deswegen lieber dreimal über den Text schauen und nicht vergessen, über 60% der Jobsuchenden suchen über mobile Endgeräte, bedeutet, man hat in der heutigen schnelllebigen Zeit nur den ersten kurzen Eindruck um jemandes Aufmerksamkeit zu gewinnen und zu halten.

The tone used in your job descriptions as a Company should show your company's vibe. Thinking back to the last role I was in before I started my company, I remember reading the entire job description before each interview and connecting the thoughtfulness put into the description with each interviewer I met with. It was in alignment with all the interviewers and there were no surprises to me. Hence, transparency and excitement along with your factual details aka requirements will paint a picture for the candidate. To the same degree it can work on the flip side as I have not applied to positions in the past based on their job description because I didn't feel connected to it!

The final step is not to use any of this in your job ad - unless, of course, you want to bore your potential applicants into applying. It's called a Job ADVERTISEMENT for a reason - you need to tell a Story to engage candidates and then focus on Reach and Frequency to deliver your Message and Story - and in the same way that consumer ads work, you need 5 to 7 "touches" to generate interest and action - JDs don't get the best applicants, but great Stories do...then once the conversation starts, and there is an early indication of mutual interest and "fit", then roll out the Job Description and so on.

Once you have clear, concise, engaging job descriptions it’s time to post them! I've interviewed 5K+ people and frequently get asked what the best job boards are. Here are some places to check out. 😄 LinkedIn, Indeed, Monster, and The Muse for general job search 👀 BuiltIn, Wellfound, Otta, and Ycombinator for Start-up jobs 👩💼 The Ladders for $100k+ roles Flexjobs, Remote.co, We Work Remotely for remote and flexible job options 🏝️ Dice for technical jobs👩💻 Salesjobs for sales jobs👨💼 You got this! 💪🏼

By updating the job description on your job board, this will refresh the job, which will give you a higher ranking in the search results.

✏️ The impact is in the edit. Yes include the key facts. Yes proof read. Yes use software to check for inclusive language. But more importantly. Make sure the text actually captures and holds the reader's attention. A job description is perhaps a company's most important piece of marketing. But we often don't give it the time and attention that it deserves. Employers that are able to engage and excite candidates with a JD are going to have a massive competitive advantage in attracting the best talent. But they get excited by the company culture. Those that cut corners miss out.