Last updated on Jul 14, 2024

How do you address unexpected delays without sacrificing the quality of your market research findings?

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In market research, time is of the essence, but so is the integrity of your data. When you encounter unexpected delays, it can be tempting to cut corners to stay on schedule, but this often comes at the cost of quality. Instead, addressing these delays while maintaining the integrity of your findings requires strategic adjustments and a focus on flexibility without compromising the research standards.