How can you write copy that resonates with the LGBTQ+ community?
Writing copy that resonates with the LGBTQ+ community is not only a matter of being inclusive and respectful, but also of understanding their needs, challenges, and aspirations. As a copywriter, you want to connect with your audience on an emotional level, and show them how your product or service can solve their problems or enhance their lives. In this article, you will learn some tips and best practices to write copy that appeals to the LGBTQ+ community, without falling into stereotypes, clichés, or tokenism.