How can you maximize your TV production network through conferences and events?

1 Plan ahead

Don't just show up at a conference or event without doing some research and preparation. Find out who will be attending, speaking, or exhibiting, and identify the ones that match your interests, goals, and niche. Make a list of the people you want to meet and why, and reach out to them in advance via email, social media, or phone. Try to schedule some meetings or appointments, or at least express your interest and availability. This will help you create a positive impression and avoid missing out on potential connections.

2 Be prepared

When you attend a conference or event, you want to make sure you have everything you need to showcase your work and skills. Bring your business cards, portfolio, pitch deck, demo reel, or any other materials that can help you introduce yourself and your projects. Make sure they are updated, professional, and relevant to the event and the people you want to talk to. Also, have a clear and concise elevator pitch that summarizes who you are, what you do, and what you are looking for. Practice it until you feel confident and comfortable.

3 Be proactive

Don't wait for people to come to you or for opportunities to fall into your lap. Be proactive and seek out the people and sessions that interest you. Attend the workshops, panels, or presentations that relate to your field or genre, and ask questions, share insights, or offer feedback. Approach the speakers, exhibitors, or organizers that you want to network with, and introduce yourself politely and respectfully. Start a conversation, exchange information, and express your interest in following up. Don't be shy, but also don't be pushy or aggressive.

4 Be genuine

Networking is not just about collecting contacts or pitching ideas. It's also about building relationships and trust. To do that, you need to be genuine and authentic. Show interest in the people you meet, listen to their stories and challenges, and offer value or support. Don't just talk about yourself or your projects, but also ask questions and learn from others. Don't pretend to be someone you are not, or make promises you can't keep. Be honest, humble, and respectful.

5 Follow up

The most important part of networking is following up. Don't let the connections you made at a conference or event fade away. Within a week, send a personalized email, message, or phone call to the people you met, and remind them of who you are and what you talked about. Thank them for their time and attention, and express your interest in keeping in touch or working together. If you have something to offer or ask, do it politely and clearly. Don't spam or harass them, but don't be afraid to follow up again if you don't hear back.

6 Keep in touch

Networking is not a one-time event, but a continuous process. To maximize your TV production network, you need to keep in touch with the people you met at conferences and events, and nurture the relationships you started. Stay updated on their work and achievements, and congratulate them or offer feedback. Share your own news and updates, and ask for advice or referrals. Invite them to other events or opportunities that might interest them, or join the ones they recommend. Be supportive, helpful, and friendly.