How can you learn the latest digital marketing trends and tools?

-One of the most effective methods to stay updated on digital marketing trends is by consulting online publications dedicated to digital marketing, such as Social Media Today or Search Engine Journal. -Additionally, following industry-leading blogs, YouTube channels, podcasts, and newsletters is another excellent approach to staying abreast of the latest digital marketing trends, insights, and best practices. -Personally, I’m a fan of marketing blogs such as SEMrush, Content Marketing Institute. HubSpot serves as a comprehensive hub for digital marketing resources. -I suggest following experts like Neil Patel to gain further practical experience, tips, and advice for enhancing and strengthening your existing digital marketing strategies.

Following experts is akin to having personal mentors in the digital marketing field. Industry leaders often share real-world experiences, failures, and successes that you can learn from. Regularly engage with content from Neil Patel's SEO insights or Gary Vaynerchuk's entrepreneurial spirit. Comment, ask questions, and even engage in dialogues with these experts. Sometimes, they respond, providing invaluable direct insight. Subscribing to multiple channels ensures a well-rounded view and helps you remain abreast of the latest strategies.

To stay updated on digital marketing trends and tools: - Follow key industry blogs (e.g., Moz, HubSpot). - Enroll in online courses (e.g., Coursera, Google Digital Garage). - Read books in your speciality to become a T-shaped marketeer. - Attain certifications (e.g., Google Analytics, Facebook Blueprint). - Join webinars and digital conferences. - Subscribe to newsletters from leading marketing sites. - Keep an eye on updates from major platforms (e.g., Google, Facebook).

Listening to podcasts is a sure way to get your knowledge up to speed, especially in terms of latest trends and innovations. YouTube has great content too. It’s knowing what to search for that will accelerate your learning. If you are new to this space and plan to develop campaigns on specific social media platforms then understanding the nuances and user base of those platforms is key. Simply start by searching ‘latest digital marketing trends + year’ to see best ranking websites. Don’t forget to look at the images on the results page too as there’s a lot of useful information. Make sure you follow the right people, like and share to ensure that your feed/wall is filled with the right kind of content that will help you develop and grow.

Digital marketing isn't just about following trends; it's about understanding your audience's evolving needs and adapting strategies accordingly. Embrace learning as an ongoing journey to navigate the ever-changing digital landscape effectively. Remember, the most powerful tool in marketing isn't the trend itself, but the creative and strategic minds that leverage it to connect authentically with their audience.

HubSpot Academy and completing the Google courses through Coursera are terrific certifications to have listed among your experience on your resume. These days certifications on the latest technologies and tools for productivity and intentional digital marketing are proving to be the best way to get your foot in the door at many organizations. That said knowing the digital marketing lingo and applying it are two different things — the first one means you understand how to use trendy marketing terms in the context of a strategy, and the latter requires you to use a bit of intuition mixed with data, being able to connect the dots to tell the story effectively, and a good dose of help from various business stakeholders.

Online courses and communities aren't just about learning; they're about networking. They offer collaboration with like-minded individuals, potentially leading to partnerships or mentorship opportunities. Platforms like HubSpot Academy provide certifications that can bolster your resume. Engage actively in forums and discussion groups within these platforms. Sharing your thoughts and asking questions fosters a more engaging learning experience.

Let's not forget that LinkedIn Learning has some truly amazing, up-to-date, rock-solid courses taught by people who are at the top of their game.

Digital marketing is a huge world, it can be overwhelming to learn and keep up with things at the same time, so focusing on one specific platform at a time is so much healthier! As an example, I can highly recommend joining LinkedIn's Certified Marketers program, where you can access private events, earn badges and certifications, and improve your skills!

Learning, networking AND benchmarking. These are my top objectives when it comes to taking online courses and joining communities. Digital marketing is constantly evolving. I often revisit some online courses I had taken before to reinforce new skills and sense-check whether I'm setting my mind in the right direction. Networking with communities, to me, is taking sense-checking to the next level. Digital marketing is done differently in each organization (there's no cookie-cutter approach after all). It's very important to zoom out and learn from others.

I loooove some tools (obviously with the name Systems Saved Me) because they are crucial to make decisions. I measure everything and want to know what my next move is. I use Hubspot primarily to know where my leads are coming from and what actions they are taking to lead to a sale.

To expand on my post above about using Newsletters to stay up to date on marketing, each newsletter generally has a section specifically for sponsored tools that want exposure. When you follow 5-7 newsletters you will be exposed each week to 5-10 new software out there that can give you a 1st mover advantage over your competition Try this hack out and DM me your thoughts after a few weeks!!!

Absolutely, hands-on experience is key in digital marketing: -Experiment with various tools. -Tools span SEO, content, email, social media, and analytics. -Consider Google Analytics, WordPress, Mailchimp, Canva, Hootsuite, SEMrush.

Hands-on practice offers the deepest learning experiences. You can use tools like Google Analytics for analytics, Mailchimp for email marketing, Canva for design, and SEMrush for SEO. You can find free tutorials for nearly every major aspect and topic in digital marketing on YouTube. These will span every skill level from absolute beginner all the way to subject matter expert (SME). These tutorials can even help you prep for credential certification exams! Experimentation is great for learning by doing, and sets up a low-stakes environment where you can develop good habits and master best practices. You'll understand how tools interconnect, and how changes in one area, like SEO, impact others, like traffic.

As an entrepreneur, flexing your strengths of "curiosity" and "love of learning" will always be of benefit to you and your business. With so many new tools to hit the market with the eruption of AI, it's so important to have your ear to the ground and keep trying to incorporate new systems and tools to help your business run more efficiently and keep you in the drivers seat of what you do best - service your clients.

Carving out time to work on your business rather than at your business, is key. I work with businesses across Ontario to offer 60-90 minute workshops on topics like AI, social media, Canva and more. Many are offered through economic development corporations across the province.

One thing I’ve found helpful before going to an event is determine which speakers I want to connect with and then wear the color of their brand or a symbol of their brand to connect visually with them in the room. I will usually ask a question so they will “feel” like I am connected with them + they will remember me for future conversations. Seems silly but it’s worked so well for me when connecting with others/

Chartered Institute of Marketing (CIM) offers really good webinars. You can also try Digital Marketing Institute (DMI). The Marketing Meetup is another excellent community offers excellent free events and seminars.

Why read about the latest digital marketing trends when you can attend webinars and events and absorb the knowledge through osmosis (almost)? 🤓💻 Don't miss out on the fun of learning and networking!

Great idea! Attending webinars and events for digital marketing can offer valuable insights: 1. Stay Updated: Learn about the latest trends and innovations in digital marketing. 2. Expert Insights: Gain knowledge from industry experts and influencers. 3. Interactive Learning: Engage with speakers, ask questions, and interact with fellow attendees. 4. Networking: Opportunities to connect with potential partners or clients. 5. Recommended Events: Consider attending events like Social Media Marketing World, Content Marketing World, MozCon, and MarketingProfs B2B Forum.

Most of us are Y and Z generation though we have adapted the video as well as virtual textual information gathering but reading magazines, newsletter in hard form is a genuine form of getting information and knowledge provides off screentime much required for a digital marketer.

Books provide a profound level of understanding, drawn from the wisdom and experience of seasoned marketers. They range from theoretical foundations, as found in "Digital Marketing for Dummies," to the creative strategies in "Contagious" by Jonah Berger. Don't limit yourself to books; trade magazines and online publications like Wired are goldmines for current trends, case studies, and expert interviews. Make reading a habit. Set aside time weekly to dive into a new book or article. Discuss what you've learned with peers, apply these insights to your projects, and don’t be afraid to challenge the norms.

Quando estamos encarando um novo passo profissional ou buscando uma nova oportunidade, temos por hábito, pesquisar sobre a área que iremos atuar. Mas, também é muito importante sair do óbvio! E uma maneira de diversificar e ampliar conhecimento é lendo livros, jornais, revistas que necessariamente não são da sua área. Isso ajuda a elevar o repertório para trocas relevantes com pessoas do time, mostrar que você está atualizado sobre várias óticas.

We all learn in different ways so if you prefer: Reading: Hootsuite and Buffer have great blogs and articles on Digital Marketing and Social Media Marketing Watching and Listening: If you’re looking to learn more about SEO then Ahrefs has great content on YouTube Online learning and courses: LinkedIn learning, Google Skillshop, Future Learn (there are others)

Following books are excellent: 1- Digital Marketing Strategy by Dave Chaffey 2- Digital Marketing Strategy by Simon Kingsnorth 3- Digital Marketing Strategy by Hanlon

Measuring results and impact is extremely important! Data can give you insights as to what’s working or not working. Specifically as it relates to customer experience and customer behavior. Helping you to implement a more personalized approach.

Digital marketing is an ever-changing field. What worked yesterday may not work today. Being adaptable, staying updated, and employing continuous testing is vital for success. Consider employing A/B testing on various marketing campaigns to see what resonates with your audience. Monitoring customer behavior through analytics helps in making informed decisions. Engage with professional communities and forums, exchange ideas, and stay updated on the latest findings and trends. Allocate time for regular reviews of current marketing literature and tools to keep your strategies fresh and effective.

Follow leading brands across various industries to seek inspiration and benchmark their social media marketing strategies and techniques. Take advantage of their expertise in AI, chatbots, UGC, and marketing automation. Learn from them how to leverage digital marketing trends and tools to create a more impactful strategy. Here's a tip: List 3 to 5 brands and industry innovators to benchmark. Observe their strategies and tactics, monitor their social media accounts, subscribe to their newsletters, read their blogs, and conduct a comprehensive campaign strategy analysis on each, including content and channels. Then, identify trends and tactics aligned with your company’s objectives and audiences. Finally, test, learn, and scale.

Hands down there is no better way of learning than fucking up. And marketing tactics are no different. Any marketeer is already listening to some guru. They 100% learnt shit by messing around. Keeping up with the algo and certifications is not for everyone but messing up is a universal human thing. Try it. What’s the worst that will happen?

Keep upskilling. Learn new skills every day, and improve in your niche. Pick up other skills that are related to your skills too. Don't be stagnant because the digital space evolves.

In order to succeed as an entrepreneur, you need to understand marketing. This is not because you "have" to understand everything to be great at it, but because marketing is understanding your clients' hearts. The goal is to be able to tell the story your clients want to hear, not just the one you love to tell. It involves understanding the market and its pain points. This is a great way to connect with potential partners, investors, and employees. There is a story behind your company, and there is a story behind you. The next step is to learn how to use Digital Marketing to communicate it to the world. Make yourself the best entrepreneur in the world by learning it.

I can tell you for a fact that keeping up with the latest digital marketing trends, tools and terminologies is very important. I remember one time I had an interview and I was asked to explain how I’d apply a particular term in digital marketing, and I explained it in my own understanding. Apparently, the recruiter wasn’t satisfied because I didn’t use those specific words he wanted to hear. So, in digital marketing it’s important to ensure - You follow the experts who are up to date, to keep up with trends. - Take courses. - Read a lot. - Browse the internet for new insights in the industry. - Implement what you learn, because theory is different from practicals. - Follow blogs that share insights about digital marketing (e.g HubSpot).

With the current eruption of Artificial intelligence, it is important to distinguish between productivity and adding a human angle to what AI can do. Technology is an enabler, hence as humans we need to apply Strategic reasoning and human creativity when using technology productivity tools. On Digital marketing; understanding your target audience, Leveraging the power of relatable storytelling and data driven insights to communicate is key in the success of marketing efforts.

- Enroll in online courses and attend webinars from reputable platforms to stay updated on the latest trends, tools, and best practices in digital marketing. - Regularly read industry publications, blogs, and forums. Following thought leaders and staying engaged with the digital marketing community provides insights into emerging trends and tools.

Those who are afraid of tech or new advances will likely be left behind. Try and understand what you don't. Understanding it and liking it aren't the same things. AI for example won't be taking a marketeers job anytime soon, but it can certainly support efficiencies and those who do understand how to utilise such tools will leap ahead of those who haven't embraced it.