How can you expand your network beyond your existing circles or regions using online networking platforms?

1 Choose the right platforms

Not all online networking platforms are created equal. Some are more suited for certain industries, roles, or goals than others. For example, LinkedIn is a popular and versatile platform for building your professional profile, sharing your expertise, and finding potential employers or clients. However, you might also want to explore niche platforms that cater to your specific field, such as AngelList for startups, Behance for creatives, or ResearchGate for academics. These platforms can help you showcase your work, discover new trends, and join relevant communities.

2 Optimize your profile

Your online profile is your digital resume and your first impression. It should reflect your skills, achievements, and personality, as well as your networking objectives. Make sure your profile is complete, updated, and consistent across different platforms. Use a clear and professional photo, a catchy and informative headline, and a concise and compelling summary. Highlight your key projects, publications, or awards, and include relevant keywords and hashtags to make your profile searchable. Also, add links to your website, portfolio, or social media accounts to showcase your online presence.

3 Be proactive and selective

Online networking platforms offer a variety of ways to find and reach out to potential contacts. You can use filters, recommendations, groups, hashtags, or events to narrow down your search and target the people who share your interests, goals, or challenges. However, don't just send random or generic invitations or messages. Do some research on the person you want to connect with, and tailor your approach accordingly. Explain who you are, why you want to connect, and what value you can offer. Be respectful, polite, and concise, and avoid spamming or pitching.

4 Engage and contribute

Online networking is not a one-time transaction, but a long-term relationship. To build trust and rapport with your contacts, you need to engage and contribute regularly. Follow up with your new connections, and show interest in their work, achievements, or challenges. Share relevant and valuable content, such as articles, insights, or feedback, and comment on their posts or updates. Join or create groups, forums, or chats where you can exchange ideas, opinions, or advice with like-minded people. Participate in online events, webinars, or workshops where you can showcase your expertise, learn new skills, or meet new contacts.

5 Leverage your existing network

Your existing network can be a powerful resource for expanding your online network. You can ask your current contacts for introductions, referrals, or recommendations to people they know who might be interested in connecting with you. You can also leverage your alumni, professional, or personal associations to find common ground or mutual connections with potential contacts. Additionally, you can use your social media accounts, such as Facebook, Twitter, or Instagram, to cross-promote your online profile, content, or events, and attract more followers or subscribers.

6 Be authentic and respectful

Online networking is not just about numbers, but about quality and authenticity. You want to build a network that reflects your values, vision, and personality, and that supports your professional growth and development. To do that, you need to be yourself, and respect the diversity and preferences of others. Don't pretend to be someone you're not, or exaggerate your credentials or achievements. Don't be pushy, rude, or intrusive, or expect immediate results or favors. Be honest, humble, and curious, and treat your online contacts as you would treat your offline contacts.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?