How can you become a top digital magazine editor?

Many digital editorial jobs are dead ends, and here's why: They don't require or encourage professional development. Entry-level jobs don’t always allow for developing real reporting or writing/editing chops, and that’s what you need to take your next steps. If you want to truly advance your career, take initiative: You should be pitching reporting projects internally, seeking out higher-level editors who can help you with them, and pitching freelance projects to other publications. Without that, you might be stuck doing the same basic editorial tasks forever.

Being an editor is much more than just 'editing' - in fact the smart ones get other people to do the actual copy editing. To be a great editor you need to be able to design and build your magazine like you would a building. It's needs a strong business plan first (such as as defined audience and niche) and then a concept. Thereafter you need quality writing, knowing that the writer's work is often only as good as the brief you give them. These articles are like the bricks and mortar. It's then your job as the editor to oversee bringing this creation to life and fulfilling the vision. Whether it's in print or digital these foundational principles are the same - the marketing strategy and how media is consumed must be considered for digital.

1. Define your niche: This is the foundation of your success as a digital magazine editor. By clearly defining your niche, you can attract a loyal readership that is interested in the specific topics, themes, and perspectives you offer. This will help you create content that resonates with your audience and establishes you as a thought leader in your field.

When you say digital magazine editor, you need to realise you are are talking about three industries coming together - even if one is the faculty of the other. 1. Magazine: you need to find your niche/topic specialty and the people who are willing to pay for content 2. Editorial: Develop editorial skills to produce quality content that leads and provides value to audience 3. Digital: Learning aspects of why a product works on digital even if the product exists out of digital. You cannot apply the same rules and strategies to digital as you would to a non-digital entity. Master all 3 and you will be a top digital magazine editor!

Master the tools: In today's digital publishing landscape, it's essential to have a strong command of the tools and technologies that power online magazines. This includes proficiency in content management systems (CMS) like WordPress, graphic design software like Adobe InDesign, email marketing platforms like Mailchimp, and analytics tools like Google Analytics. By mastering these tools, you can streamline your workflow, create visually appealing content, and effectively track your magazine's performance.

Expand your network: Building a strong network of connections is crucial for any aspiring digital magazine editor. Networking allows you to stay up-to-date on industry trends, learn from experienced professionals, and gain opportunities for collaboration and mentorship. Attend industry events, join online forums and communities, and actively engage with other professionals in your niche to expand your network and elevate your career.

Aspiring digital magazine editors, listen up! Standing out requires more than great writing (though that's still vital!). Here's the key: niche down, curate engaging content, promote across platforms, and learn from your audience. Find your unique voice, offer a mix of articles, visuals, and formats, be where readers are, and adapt based on their feedback. Building a loyal following takes time, but the rewards are truly satisfying!

Grow your readership: Attracting a large and engaged readership is essential for the success of any digital magazine. To achieve this, you need to develop a compelling value proposition that sets your magazine apart from the competition. Create high-quality content that is relevant to your niche, consistently deliver engaging and informative articles, and promote your magazine through various channels, including email newsletters, social media, and search engine optimization (SEO).

Optimize your workflow: Effective time management and workflow optimization are essential for any busy digital magazine editor. Plan your tasks, prioritize your goals, delegate responsibilities when possible, and regularly monitor your progress to ensure timely and efficient execution. Additionally, find ways to balance your work and personal life to avoid burnout and maintain your well-being.