Here's how you can choose the best beats to cover in your journalism career.

1 Assess Passion

Your beat should ignite a fire within you; it's what you'll eat, sleep, and breathe. If you're lukewarm about a subject, it will show in your work. Think deeply about the issues that stir you to debate, the stories that you can't stop reading about, or the documentaries that captivate you. Passion breeds curiosity and dedication, which not only makes the grind bearable but also fuels excellence. Choose a beat that aligns with your interests, and your natural enthusiasm will shine through in your reporting.

2 Market Demand

While following your passion is key, it's equally important to consider what the audience craves. A beat with a hungry audience ensures your work is read and valued. Research what topics are trending, what issues are underserved, and where there might be a gap in the current media coverage. This doesn't mean chasing every trend, but rather identifying sustainable interest areas that align with your passions and can provide a steady stream of engaging content for your readers.

3 Skill Match

Your existing skills play a crucial role in selecting the right beat. Some areas of journalism require specific expertise or a particular style of writing. For example, investigative journalism demands a knack for detailed research and a certain tenacity, while sports journalism might require an in-depth understanding of the games and their histories. Assess your strengths and consider how they could be applied to different beats. Sometimes, additional training or education might be necessary to fully prepare for the beat you're most interested in.

4 Longevity Outlook

Consider the long-term prospects of covering a particular beat. Is it an evergreen topic with consistent interest, or is it subject to the whims of public attention? Think about how technology and societal changes might affect the relevance of the beat over time. You want to invest in an area that will provide opportunities for growth and won't become obsolete. A beat with longevity will allow you to build a name for yourself and become an authority in that niche.

5 Networking Value

The relationships you build within your chosen beat can significantly impact your career. A beat with a vibrant, accessible community offers opportunities for networking, mentorship, and sources. Attend industry events, engage with key figures on social media, and join professional groups related to your beat. The connections you make can lead to exclusive stories, collaborations, and a support system that can help propel your career forward.

6 Career Flexibility

Lastly, consider how a beat might offer flexibility and adaptability throughout your career. Some beats may pigeonhole you into a narrow field, while others can open doors to a wide range of opportunities. For instance, a technology beat could allow you to cover everything from startups to cybersecurity. Opt for a beat that offers room to evolve as you grow in your career, enabling you to pivot as your interests or the industry changes.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?