Dealing with a sales rep who thinks they know it all. How can you break through their resistance to coaching?
In sales coaching, encountering a sales representative who believes they have all the answers can be challenging. Such individuals often resist guidance, convinced their methods are superior. However, as a coach, your role involves not just imparting knowledge but also fostering a culture of continuous improvement. To break through their resistance, understanding their perspective and gently guiding them towards recognizing the benefits of coaching is essential. The goal is to create an environment where even the most self-assured sales rep sees value in learning and development.