Big Tech is tracking your emails

I have three different work email addresses — and a Gmail address I set up when it launched in 2004. I could never score the handle again today, but after 20 years, that inbox is a mess.

It’s become my disposable email address for coupon codes, free signups and newsletters — pretty much, the nonessential things in my digital life.

For my personal email, I don’t want Big Tech tracking me. That’s why I wanted to tell you about an email solution to take back privacy that you’ll love, love, love.

If it’s free, you’re the product

Let’s look at what you hand out when you use that “free” email address from your internet service provider, whether it’s Google, Yahoo, AOL or some other Big Tech company. Remember, all of these are tracked and sold off to the highest bidder:

  • Phrases and particular words that appear most in your emails. Think for a moment about some topics in your email right now. These companies make more money off you when they have more data.
  • Your location and where your recipients are located, too. Again, it’s just more data points for them to sell!
  • Every single person you correspond with — business contacts, friends, family, doctors. Also, how often you exchange emails and what you talk about. Nothing is sacred when it comes to making money.
  • The specific time you’re most likely to open your emails, no matter if they’re spam or legit. That’s why the time you get a particular email may change.
  • Your website habits get pulled in, too. That includes your shopping, research, dating and even porn-watching habits. Yup, it’s all for sale and tied to your name and IP address.

Simply put, all the data in your email is gathered, tracked, recorded and sold. But hey, it’s free! Don’t like it? Do something about it.

My pick for privacy-first email

Back in the day, none of us blinked at handing out our email address to any form, site, company, salesperson or app that asked. Now that we know better, we can take that knowledge into a fresh inbox.

Don’t just make another Big Tech email account. That’s no solution.

My pick is StartMail. Plans include 20GB of storage (that’s a lot!) and unlimited aliases. You can encrypt your emails, and there aren’t any ads or tracking to deal with. Love that.

If you want to say goodbye to your old inbox altogether, StartMail has an easy-to-use migration tool that brings over your mail and contacts. Score. Or, if you prefer, consider it a new inbox for your VIPs only.

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I’d make a joke about Inbox Zero, but let’s be real – that is the joke! 

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Kim, does hitting ‘unsubscribe’ work?

Here’s the lowdown on how to stop getting emails you don’t want — without opening yourself up to more junk.

With reputable companies, clicking unsubscribe should do the trick. If you’re receiving newsletters or promotional emails from brands you know, they generally follow email marketing regulations.

For unsolicited spam from unknown senders, unsubscribing may indeed make things worse. By clicking that link, you inadvertently confirm your email address is active, which could lead to even more spam.

‘How do I know what to pick?’

Stick to familiar ground. If the email’s from a trusted source (think brands you’ve shopped with or newsletters you’ve signed up for), go ahead and hit “Unsubscribe.”

If it’s a random email about a long-lost prince or a miracle cure, steer clear of clicking the unsubscribe link. Mark the email as spam in your email client.

  • For Outlook: Select the messages you want to report as junk, then, from the top toolbar, select Report > Report Junk.
  • For Apple Mail: On your iPhone or iPad, swipe left on the message, tap More, then Move to Junk.
  • For Gmail: Select one or more emails, then click Report spam.

🕶️ And don’t forget to use your provider’s built-in features to keep your real email address private. Apple’s Hide My Email is sweet, and Gmail lets you create unlimited aliases. Here’s how to use both.

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We may receive a commission when you buy through our links, but our reporting and recommendations are always independent and objective.

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