1890 Nebraska named official NIL collective of Husker Athletics

LINCOLN, Neb. (KLKN) – The University of Nebraska Athletic Department and 1890 Nebraska announced a partnership Monday, making 1890 the official Name, Image and Likeness Collective for the University.

This partnership will make the streamlining process easier for fans to support Husker Athletics financially.

“Nebraska has always been an innovator in collegiate athletics,” said Athletic Director Troy Dannen. “Whether it is in strength and conditioning, nutrition, and athletics performance facilities, and NIL is the latest frontier.”

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With this partnership, contributions to 1890 are now eligible for Huskers Athletic Fund priority points and can be included in calculating Husker Athletic Fund membership levels.

“This partnership with 1890 Nebraska will make it convenient for fans and donors to directly support NIL for our student-athletes,” said Dannen. “It will provide 1890 donors many of the same benefits and privileges that our Husker Athletic Fund members receive for the support of Nebraska Athletics.”

The Husker Athletic Fund provides resources to student-athletes through fundraising and ticket sales.

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“We are excited to partner with the University of Nebraska as the official NIL collective of Nebraska Athletics,” said 1890 CEO Carson Schott. “For the past couple of years, our ongoing work with the university has supported student-athletes and coaches, helping to recruit and retain top talent.”