Martin Sneider talks about his second book in a five-part series, "Amy Unbound"

THERE. TODAY’S GUEST WEARS MANY HATS. HE IS A FASHION RETAIL LEGEND, A MULTI-AWARD WINNING ADJUNCT PROFESSOR AT OLIN SCHOOL OF BUSINESS AND WASHINGTON UNIVERSITY, AND IS AN AMAZON BEST SELLER. HE COMES TO INTRODUCE HIS SECOND BOOK TITLED AMY UNBOUND, AND IT’S THE SECOND BOOK IN A FIVE BOOK SAGA ABOUT A JEWISH AMERICAN FAMILY’S FASHION RETAILING EMPIRE AND THE IMPACT IT HAS ON THEIR RELATIONSHIPS WITH EACH OTHER. WELCOME, MARTIN SCHNEIDER, HOW ARE YOU? FINE. THANK YOU. YEAH. HAPPY TO BE HERE. ABSOLUTELY. SO TELL US A LITTLE BIT ABOUT THE SERIES AND THIS NEWEST BOOK. WELL, THE FILM FELDMAN FAMILY SAGA HAS THEY’RE GOING TO BE FIVE BOOKS. UH.HUH. UH, THE FIRST BOOK, SHEL LIFE, WAS PUBLISHED LAST YEAR, AND AS YOU POINTED OUT, IS AN AMAZON BEST SELLER. AND THE FOLLOW UP BOOK, THE SEQUEL IS AMY UNBOUND BOUND, WHICH WAS JUST, UH, PUBLISHED. UH, LAST WEEK. SO. SO, UH, YES, THERE’S A STORY OF A FAMILY, AS YOU NOTED, AS IN THE FASHION BUSINESS AND, AND, UM, I DECIDED TO WRITE IT BECAUSE I THOUGHT SO MANY CHANGES HAD TAKEN PLACE IN RETAILING OVER THE PAST FROM THE YEAR 1950 TO THE YEAR 2000, AND THAT IT WOULD MAKE AN INTERESTING BACK STORY TO FIND OUT WHAT HAPPENED WHEN EVERYBODY WENT DOWN TO BRANDEIS IN DOWNTOWN OMAHA TO SHOP. YEAH. AND THEN, UH, AT THE END OF THAT PERIOD, WE HAD MR. JEFF BEZOS, AND IT WAS A LITTLE SHOP ON THE ON THE INTERNET. AND SO LOTS HAVE CHANGED. AND I THOUGHT AGAINST THAT BACKDROP, I WOULD TELL THE STORY OF A FAMILY WITH A UPS AND DOWNS OF THE RETAIL BUSINESS AND THE FASHION BUSINESS. YEAH. AND SO I GUESS IS THAT WHAT INSPIRES YOU TO WRITE IS JUST THE HISTORY OF FASHION AND RETAIL. YEAH, THAT WAS ONE OF THE THINGS THAT, UH, THAT MOTIVATED ME TO WRITE OR THAT WAS A SUBJECT I WANTED TO WRITE ABOUT. AT FIRST, I WANTED TO DO A NONFICTION VERSION OF IT. UM HUM. UM, BECAUSE I HAD TAUGHT IT AND I HAD LIVED IT, UH, BUT I DECIDED THAT FICTION WOULD MAKE MORE SENSE. AND SO DID MY WIFE, UH, WHO WAS A, UH, A PHD IN LITERATURE. SO SHE. OH, THAT HELPS. YEAH, I GOT LOTS OF HELP. YEAH. UH, A FRIENDLY AND NOT SO FRIENDLY ENCOURAGEMENT, RIGHT. UM, AND THEN WHAT CAN WE EXPECT FOR THE NEXT BOOKS? DO YOU HAVE AN IDEA? OH, YES. UH, WELL, UH, THE NEXT BOOK WILL CHRONICLE THE LIFE OF OR THE STORY OF THEIR DAUGHTER. UM, AMY AND JOSH ARE HUSBAND AND WIFE AND BOOK TWO, AMY UNBOUND IS THE STORY OF THEIR MARRIAGE AND THE STRUGGLE IT HAS AND THE THIRD BOOK WILL CONCENTRATE ON THEIR DAUGHTER, ALLISON, WHO IS, UH, IN POLITE LANGUAGE, KIND OF A WILD CHILD. AND, UH, SHE’S UP TO SOME STUFF. AND SO THAT’S WHAT BOOK THREE IS ALL ABOUT. OKAY, GREAT. AND SO IT SPANS OVER THEN DECADES, DECADES, GENERATIONS. AND THE FIVE STORIES END IN 2020 WITH COVID. OH, GOSH. WELL, THAT’S A GREAT WAY TO STOP IT, RIGHT. UM, OKAY. GREAT. AND WHEN CAN, UM, WHEN CAN PEOPLE CAN DO A BOOK SIGNING? RIGHT. TOMORROW. A BOOK SIGNING. YES. I HAVE A BOOK SIGNING AT, UH, I THINK IT’S CALLED BOOKWORM. YES, YES. AND IT SAYS 6:00 AND IT’S FURTHER WEST THAN I EVER LIVED IN OMAHA. RIGHT. BUT IT’S, UH, WEST, AND I’M LOOKING FORWARD TO THAT. AND MEETING SOME PEOPLE AND OLD FRIENDS THAT I WENT TO CENTRAL HIGH WITH AND THINGS LIKE