Clay Matthews stars as Golden Locks in new 'Goldilocks' ad parody, and even with Bears fans, 'it's juuuust right'
Kendra MeinertAll you have to know is it’s a parody of “Goldilocks and the Three Bears” and it stars Clay Matthews, and you’re in, right?
So. Many. Possibilities.
The former Green Bay Packers linebacker, who will be inducted into the Packers Hall of Fame in August, lends his comedic timing and famous hair to the title role in “Golden Locks and the Three Fridges” for a clever new ad for the Bar-S line of hot dogs, lunch meat, bacon, sausage and corn dogs.
It checks all the boxes for Packers fans with its nods to cheese/cheeseheads and the rival Chicago Bears. To guarantee it really cuts the mustard, there's even a "Lambeauweenie."
The 90-second commercial follows the children’s story, minus the porridge, beds and chairs. Instead, a plaid-clad, lumberjack-esque Golden Locks who is “as hungry as can be" goes looking for something to eat in the forest. He comes upon a cabin with three refrigerators.
The first one features a man hyping expensive, designer meats, including a glittering Lambeauweenie in a bun.
“Come on, man, this is cheesy, and I know cheesy,” Matthews says. Wink-wink.
He opens the second fridge to find a milquetoast who lives with his mom and has been eating the same boring lunch meat sandwich for 47 years. Hard pass.
It’s in the final fridge that he hits the jackpot: a friendly griller and a big supply of Bar-S meats. It turns out “it’s juuuust right.”
When it looks like it's all happily ever after from here on out, a family of bears sporting Bears colors shows up. But just like on the football field, the Packers' all-time sack leader gets the last word — and a hair happy ending.
Kendra Meinert is an entertainment and feature writer at the Green Bay Press-Gazette. Contact her at 920-431-8347 orkmeinert@greenbay.gannett.com. Follow her on X@KendraMeinert.