Green Bay Packers, Associated Bank renew long-term relationship

GREEN BAY – The Green Bay Packers and Associated Bank renewed their long-standing partnership.

The relationship between Packers and Associated Bank and its predecessors dates to the team's founding in 1919. Terms of the deal were not announced.

The renewed and expanded deal includes Associated's continued sponsorship of the Associated Bank Gate at Lambeau Field and the Associated Bank Club Level in the Lambeau Field Atrium. Fans who have Packers Checking with Associated Bank get a 10% discount on most Packers Pro Shop purchases.

Associated Bank also contributed to the Packers successful effort to host the 2025 NFL draft in Green Bay.

"We've appreciated their support of the Packers for more than a century, fostering their deep roots in our community and providing consistently excellent service," Packers President and CEO Mark Murphy said in a written statement.

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The bank supported activities during the team's 100 Seasons celebration, such as its Lambeau Field Live production, which traveled around the state, and in 2019 opened a branch in Titletown that features augmented reality stations that put fans on a "Path to the Pack" that makes them part of the Packers. Fans design their own Super Bowl championship ring, pick their uniform, run back a punt and, yes, add themselves to the crowd at the infamous Ice Bowl matchup between the Packers and Dallas Cowboys in 1967. 

The branch also features a meeting room for events complete with wet bar and Packers history displays, and a teller station to access banking services. 

Associated Banc-Corp, which has its headquarters in Green Bay, has total assets of $41 billion. It is the largest bank holding company based in Wisconsin. It has more nearly 200 offices in Wisconsin, Illinois and Minnesota, and loan production offices in six more states.

Contact Richard Ryman at rryman@gannett.com. Follow him on Twitter at @RichRymanPG, on Instagram at @rrymanPG or on Facebook at www.facebook.com/RichardRymanPG