![IWF sounds alarm for young people and parents as sharing of nudes becomes ‘normalised’ in UK schools](https://cdn.statically.io/img/www.iwf.org.uk/media/jkkbvj0d/news-blog-new-member-image-awkward-01.jpg?anchor=center&mode=crop&width=380&height=257&rnd=133630905182600000)
IWF sounds alarm for young people and parents as sharing of nudes becomes ‘normalised’ in UK schools
A new national campaign features suggestive images of fruit, while radio ads feature Cunk on Earth star Diane Morgan.
Report suspected online child sexual abuse images or videos here.
Our Think Before You Share campaign aims to help young people understand the harm of sharing explicit images and videos of themselves, and others, and encourage parents and educators to start timely conversations with children and young people.
We encourage you to share our campaign using #ThinkBeforeYouShare and by following, liking and sharing the campaign on our social channels.
A new national campaign features suggestive images of fruit, while radio ads feature Cunk on Earth star Diane Morgan.
IWF Chief Executive Susie Hargreaves OBE and Hotline Director Chris Hughes have respectively won awards for inspirational leadership, and for operational impact.
Wizz, a social discovery app that allows users from 13 to 24 to meet and chat with people their own age has come on board as a new Member of the Internet Watch Foundation.
Tips for helping children stay safe online.
IntelliGrade, from the Internet Watch Foundation, is helping companies and law enforcement bodies to fight back against criminals who trade, store and upload images and videos showing the sexual abuse of children.
It is is a powerful new tool that enables our analysts to accurately grade child sexual abuse images and videos, and create hashes (digital fingerprints) that are compatible with child sexual abuse laws and classifications in the UK, US, Canada, Australia, New Zealand and the Interpol Baseline standard.
The IWF combines the technical know-how with a deep understanding of the human cost of this awful crime. The organisation's work creates scale and impact to tackle this issue, and Google is proud to work so closely with the IWF.