€9 turkey and sprouts for 49c: How supermarkets are slashing prices in countdown to Christmas
Price wars hurt growers, warns IFA chief Tim Cullinan
A supermarket food price war looks set to benefit struggling families making Christmas dinner in the shadow of the cost-of-living crisis.
Prices on seasonal dinner ingredients such as turkey, ham, and a range of vegetables are being cut by many of the larger supermarket chains keen to entice people in their doors. In the final run-up to Christmas, many are matching each other’s prices.
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