Complaints against Bord Bia ad partially upheld by Advertising watchdog over 'sustainable' Irish dairy claims
The ASI Complaints Committee considered that references to ‘sustainable’ without a qualification and without a comparator benchmark where appropriate.
A complaint about a Bord Bia ad that called Irish dairy 'sustainable' has been partially upheld by the Advertising Standards Authority.
The ad, which appeared on Bord Bia's X (Twitter) account, stated: “Irish dairy is different, and on #worldmilkday we celebrate it.
