Silicon Valley layoffs are a boon for tech-hungry farm equipment makers

Thousands of workers have left or been laid off from tech giants Amazon, Microsoft and Meta Platforms Inc during the biggest purge of tech talent since the dot-com crash of the late 1990s. Stock Image: Getty

Bianca Flowers

Big agricultural and construction equipment manufacturers in the American Midwest are on a mission to lure Silicon Valley tech workers who have been caught up in a wave of hiring freezes and layoffs, executives told Reuters.

Mass layoffs at major tech firms have opened the talent pipeline for Illinois-based Deere & Co. - the world's largest tractor maker - and rivals who are eager to add tech workers to their payrolls as they expand into autonomous tractors, mining trucks, and other smart farming technology.