New Holland and CASE tractor maker CNH says it's getting difficult to raise prices
Visitors look at tractors by the company 'Case IH' at the agricultural engineering fair 'Agritechnica' in Hanover, Germany. Photo: Peter Steffen/dpa (Photo by Peter Steffen/picture alliance via Getty Images)
One of the world's largest tractor makers says it's getting harder to pass on price increases to customers, in a sign of tightening conditions for farmers.
Many farmers have been upgrading machines in the wake of Russia's invasion of Ukraine in 2022 that disrupted grain exports and sent wheat prices to a record. But with harvests and prices normalizing while interest rates rise, farm profits are easing.
