Irish grass-fed beef hits Italian shelves
ICMSA President Denis Drennan, IFA President Francie Gorman, Milan Butchers Association President Giorgio Pellegrini and Agriculture Minister Charlie McConalogue at the launch of Irish grass-fed beef (PGI) on Italian supermarket shelves
The much-lauded Protected Geographical Indication (PGI) Irish grass-fed beef landed on Italian supermarket shelves last week.
Agriculture Minister Charlie McConalogue, Bord Bia CEO Jim O’Toole, IFA President Francie Gorman, ICMSA President Denis Drennan, along with representatives of the exporter ABP Group, all travelled to Milan for the official launch.