Paul McNeive: Place Bid aiming to take a traditional business model in a new direction
An online marketer is bringing new ideas into estate agency
There are new ways of selling property. Photo: Getty
“Estate agency is a very traditional business,” Helen O’Keeffe tells me. “It’s very fragmented, and very hard to stand out.”
Ms O’Keeffe is managing director of Place Bid, a firm she established to bring new ideas into estate agency, some of which are now being adopted by Irish firms.
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