Chinese fast fashion dresses the world: Shein rival Temu sets up EU base in Dublin

Temu is making inroads into the US and EU markets

Jonathan Keane

Temu, a Chinese e-commerce site that competes with online fast-fashion retailer Shein, is setting up an Irish base as it plans to enter the European market.

PDD Holdings, the Chinese tech giant behind online retailer Pinduoduo, established Temu in 2022 to target Western markets.