Technology has become an integral part of our everyday lives, and audiences are turning to Hearst brands for information and inspirational content which links technology to their passions.
Our brands demonstrate the positive role technology plays in their lives – from the latest home cinema equipment for entertainment lovers, to fitness equipment for our health and wellness audience, to the latest cooking technology for our food-loving consumers.
At Hearst, we have a deep understanding of all these audiences – how they discover new trends, compare brands and buy technology products. Our trusted brands enable us to reach all types of technology buyers – and at scale.
Stats
£24.3 billion
is spent on technology purchases each year by the Hearst audience
TGI GB April 2024
43p in every £1
spent on tech in Great Britain is from the Hearst audience
TGI GB April 2024
10 million
of the Hearst audience are planning to buy new technology – that's 44% of the GB population
TGI GB April 2024
Taking you forward
Engaging consumers where technology meets their passions
Technology is a daily part of our lives. From fitness to entertainment, beauty to homes, we are able to credibly talk to audiences about what they love, and help them find the newest, most cutting-edge tech from every sector.
Trusted consumer brands
It can be difficult for consumers to sort through the noise. Our trusted brands can help consumers choose where and what they should be buying.
Affluent audiences who buy technology
Across our brands, Hearst has a more affluent audience than the UK average. Our consumers actively spend on tech products, making them ideal for brands looking to drive awareness and sales.
At Hearst, we harness the power of innovative technology to create immersive, personalised, and impactful experiences for our readers across our extensive portfolio, such as Digital Spy, Cosmopolitan, Good Housekeeping and Esquire.
James Dodd, Client Partner – Technology
This allows us to deliver tailored advertising solutions informed by insights that connect brands with an 'in-market', tech-savvy audience, whilst offering a broader approach that aligns tech lifestyle passion points, driving awareness, engagement, and conversions.
Connect with our audiences in unexpected ways
Display Advertising
If you want your advertising to work harder, engage with positive people in positive environments.
Our Display Advertising serviceBranded content
Our experts love a challenging brief – we see it as an opportunity to come up with innovative and immersive creative solutions that have real business impact for our clients.
Our Branded content serviceAccreditation
Built on 100 years of product testing, consumer panels, and expert editorial know-how, an endorsement from the Good Housekeeping Institute goes a long way.
Our Accreditation service