Prima

Prima is the lifestyle brand with craft and community at its heart. It’s warm, friendly, fun, and packed with great advice, giving the reader everything she needs to get the very best out of life. 

The lifestyle brand for creative women 

It’s the UK’s biggest women’s lifestyle magazine that champions crafting, and its community of crafters is seeing record growth at a time when crafting has never been more popular.

 

Prima is the UK’s biggest women’s lifestyle magazine championing crafting

1.1m

Total brand reach

PAMCo Sep 2022 – Sep 2023

110k

Social media followers

Google Analytics and Hearst UK Social Media Tracking Dec 2023

759k

Monthly unique visitors

Ipsos Iris/UKOM Nov 2023

Sitting down with Prima is like having a chat with your very best friend. Its love of the creative sits alongside its key content pillars of affordable fashion, confidence-boosting beauty, simple and speedy food ideas, and expert-led health and wellbeing.

Jo Checkley, Editor

Reach women across multiple platforms

Prima champions the midlife woman. Our readers are mothers, grandmothers, sisters, aunts and best friends. They are part of their communities, at the heart of their families and they see Prima as their downtime and their chance to get inspired, to learn and to share with those around them.

Commerce

For decades, Hearst brands have sourced and recommended the very best products and services for our audiences. Now we're creating a clear path to purchase for our partners.

Our Commerce service

Prima is part of a powerful network of brands

Red

Cosmopolitan

More about Hearst brands