Temple University Case Study
Most sandwiches made in one hour
Discover how Temple University shattered the title for most sandwiches made in an hour to engage its community with a meaningful CSR initiative.The Results
- Volunteer Engagement:
- 1,300+ volunteers and 49,100 sandwiches donated
- Facebook Engagement:
- 33,000+ video views
- Media Coverage:
- 9,800,000+ impressions across local and regional press outlets
The Brief
This school year, one university’s Homecoming tradition was met with another all-time classic—peanut butter and jelly.
Temple University, a top-ranked research university in the “city of brotherly love,” saw Homecoming as an opportunity to unite its on-campus community with members of the greater Philadelphia area.
The Main Campus Program Board, a student-run organization that plans Temple’s premiere on-campus events, partnered with Guinness World Records™ to bond students, faculty, alumni and local community volunteers in a record-breaking donation experience.
This is a great opportunity to bring the local community together with students, faculty, staff and alumni for a common cause, to build sandwiches for those in need.
