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Grand Canyon Conservancy

Inspire. Educate. Protect

aka GCC   |   Grand Canyon, AZ   |  http://www.grandcanyon.org

Mission

As the official philanthropic and collaborative partner of Grand Canyon National Park, Grand Canyon Conservancy’s mission is to inspire generations of park champions to cherish and support the natural and cultural wonder of Grand Canyon.

Ruling year info

1962

Interim Chief Executive Officer

Ms. Susie Huhn

Main address

4 Tonto Street

Grand Canyon, AZ 86023 USA

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Formerly known as

Grand Canyon Natural History Association

Grand Canyon Association

EIN

86-0179548

NTEE code info

Natural Resource Conservation and Protection (C30)

Arts, Cultural Organizations - Multipurpose (A20)

Environmental Education and Outdoor Survival Programs (C60)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Communication

Blog

Programs and results

What we aim to solve

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Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Kids at the Canyon

On-site Field Trips: Offer wide-ranging programs for visiting school groups that cover geology, natural history, human history and hiking safety.  Donations support a limited number of travel grants for schools to help subsidize the cost of traveling to Grand Canyon National Park.  The programs are facilitated by Park Rangers, range from 2-5 hours in length, and are tailored for grades K-6.  Last year nearly 7,000 students attended.

Classroom Rangers: Rangers visit schools to conduct hands-on environmental education activities in the classroom.

Teacher Workshops: Designed to increase teachers’ overall knowledge and comfort in using the Grand Canyon as a teaching tool and resource, workshops are offered in the park annually.

Distance Learning: Using two-way video conferencing, the Environmental Education Branch offers hour-long programs focusing on Grand Canyon’s geology and natural history for grades 2 - 8.

Junior Ranger Program: Interested young people complete a series of activities during their park visit, share their answers with a park ranger, and receive an official Junior Ranger patch and certificate. This program is provided at no cost to visiting families.

Canyon Field School: Partnership between Grand Canyon Conservancy and the National Park Service that offers unique opportunities for youth to experience the great outdoors in the heights and depths of Grand Canyon National Park.

Population(s) Served
Children and youth

In a “Crown Jewel” national park where needs continue to outmatch funds, the NPS has turned to Grand Canyon Conservancy, a wide variety of organizational partners, donors, and volunteers to help adequately maintain its world-renowned inner canyon trail system. This critical trail restoration work is not only necessary for resource protection and historic preservation, but it is also essential for visitor safety and enjoyment.

In response to the ongoing need, Grand Canyon Conservancy established a permanent Trails Forever endowment to provide funds for the improvement and maintenance of trails within the park. The endowment is a new initiative and continued fundraising efforts are underway to build a reliable source of income for trail restoration.​

Population(s) Served
Adults
Children and youth

This unique seven-story stone tower was designed by architect Mary Colter in 1932 “to introduce the depths of native culture to the traveler.” The 80-foot tower is filled with stunning murals of Hopi life.

Grand Canyon Conservancy is proud to provide financial support to and work with the Inter-tribal Advisory Council to conserve this historic building and transform this area into a cultural center.

Population(s) Served
Indigenous peoples
Adults

Grand Canyon recently received official certification as an International Dark Sky Park. Grand Canyon Conservancy supported an inventory of every light bulb and fixture in the park which is home to 2,500 residents. The process of retrofitting old fixtures and bulbs with state-of-the-art lighting that doesn’t pollute the night sky began in 2017, the park received certification from the International Dark-Sky Association in June of 2019.

Population(s) Served
Adults
Children and youth

Where we work

Awards

Best Fundraising Event: Celebration of Art 2013

Association of Partners for Public Lands

Affiliations & memberships

Association of Fundraising Professionals - Member 2014

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

We support Grand Canyon National Park in its goals to provide enriching and fulfilling visitor experiences and protecting the park for future generations. We will achieve this by establishing a continuous and growing funding stream, providing enhanced educational experiences, and engaging advocates for the park.

Grand Canyon Conservancys vision for Grand Canyon is:

A precious natural and cultural resource that is forever safeguarded.
Indigenous people and connected communities who are thriving.
Memorable experiences that welcome, ground, invigorate, and inspire.

Grand Canyon Conservancy works to inspire people to protect and enhance Grand Canyon National Park for present and future generations. Our members and donors make priority investments at the park to provide enriching and fulfilling visitor experiences and protect the park for future generations. Every purchase in our eight retail stores benefits Grand Canyon as do our profits from a robust publishing program and premier educational experiences through the Field Institute.

Grand Canyon Conservancy is Grand Canyon National Park's official nonprofit partner raising private funds to benefit Grand Canyon National Park, operating retail shops and visitor centers within the park, and providing premier educational opportunities that address the natural and cultural history of the region. Grand Canyon Conservancy (GCC) is governed by an 18 member board of directors. GCC is led internally by a Leadership Team which includes the CEO, CFO, COO, the Chief of Staff, and the directors of Marketing & Communications, Operations, and the Field Institute. GCC benefits from offices and housing onsite at the South Rim of Grand Canyon. In addition, the National Park Service provides offices in Flagstaff for a portion of GCC's employees. Revenue from retail operations has grown slowly but steadily over the past 5 years, and GCC's philanthropy program is growing in response to the needs of the National Park Service at Grand Canyon. In addition to being the official nonprofit partner to Grand Canyon National Park, GCC partners with a number of nonprofit and for-profit organizations to drive revenue and provide programming. These partners include Xanterra Parks & Resorts, Forever Resorts, the National Park Foundation, and a number of private foundations.

Grand Canyon National Park had a record-breaking 6.25 million visitors in 2017. As park visitation has grown, so has Grand Canyon Conservancy. Over the last five years, our membership has increased by an astounding 200 percent, retail sales have grown more than 150 percent and GCC's support to the park jumped nearly 400 percent.

Accomplishments:
A. Completed a multi-year, comprehensive fundraising campaign to raise $15 million over 4 years in December 2019.
B. Enhanced the GCC Park Store experience in 2019 through redesign/signage and clear messaging.
C. Re-launched the Canyon Field School, a partnership with the National Park Service providing educational opportunities at Grand Canyon National Park for middle and high school students to learn about conservancy and the environment.
D. Worked hand-in-hand with the National Park Service to present programming and events throughout the 2019 Grand Canyon National Park Centennial year.

Key Priorities:
A. Create a continuous and growing funding stream by capitalizing on the momentum of Grand Canyon National Park's Centennial campaign.
B. Continue to provide enhanced educational experiences for visitors and students.
C. Continue to build organizational capacity by modernizing GCC's technology infrastructure to support growth.
D. Launch the Artist in Residence and Astronomer in Residence programs.
E. Inform our constituency about key issues that impact the Park.
F. Foster a work environment that attracts and maintains quality personnel.
G. Support sustainable growth in Philanthropy by growing the major gifts pipeline and increasing Grand Guardian annual giving.

Financials

Grand Canyon Conservancy
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

Grand Canyon Conservancy

Board of directors
as of 06/25/2024
SOURCE: Self-reported by organization
Board chair

Shantini Munthree

Lizabeth Ardisana

ASG Renaissance

Geoff Chatas

University of Michigan

Nigel Finney

Retired, Deputy Executive Director

Stephanie Sklar

Retired CEO

Rick Rusing

Rusing Lopez and Lizardi

Lizabeth Ardisana

CEO, ASG Renaissance

Ann Becker

Arizona Public Service Company

Jason Coochwytewa

Red Note, Inc.

Shantini Munthree

BRANDKIND

Randy Brown

Haynes and Boone, LLP

Deb Gage

CEO, Medecision

Stan Sutherland

Retired, Deputy General Counsel S.C. Johnson

Aaron Craft

Deloitte & Touche LLP

Ann West Figueredo

Momentem Consulting Group LLC

Charlie Galbraith

Jenner & Block LLP

Scott Key

Sarah Willie-LeBreton

Smith College

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes

Organizational demographics

SOURCE: Self-reported; last updated 6/25/2024

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.

Leadership

No data

Race & ethnicity

Gender identity

Transgender Identity

Sexual orientation

No data

Disability

Equity strategies

Last updated: 06/08/2022

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

Data
  • We ask team members to identify racial disparities in their programs and / or portfolios.
  • We disaggregate data to adjust programming goals to keep pace with changing needs of the communities we support.
  • We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
Policies and processes
  • We have a promotion process that anticipates and mitigates implicit and explicit biases about people of color serving in leadership positions.
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.