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It is coming. Promise
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GQ's new menswear drops are back. Each week, we'll be pulling together the best releases from brands across the menswear spectrum – and every single piece deserves a place in your rotation. And there's no better time to invest than on payday. Allow us to hereby intro this tight edit of menswear that's best purchased from behind a screen.
And while we've got you, take a look at our picks of the best new trainers and the hottest men’s clothing items under £250. We are in your service.
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- 1/41
Mango
Linen Shirt
Linen? For summer? Genius! It might not be the biggest summer disruptor, but you'd be hard-pressed to find a better, more relaxed fabric. Plus, it gives you a bit of louche Italiano energy, and that doesn't hurt either.
- 2/41
Lunetterie Générale
'Rendez-Vous Au Paradis' sunglasses
Lunetterie Générale is the highest rung on the ladder of elite shades. They're not a household name. They're handmade in Japan. They're an automatic cue for strangers to ask where your sunglasses are from.
- 3/41
Percival
'Aegean' drawstring shorts
- 4/41
Stockholm Surfboard Club
Logo-print denim jacket
Not something you'd wear on the waves, but vibey nonetheless, this beauty from Stockholm Surfboard Club borrows influences from utility and biker styles.
- 5/41
Cos
Semi-precious beaded necklace
Regardless of your spiritual persuasion, everyone can get behind a couple of semi-precious stones – especially when they're affordable, and on recycled brass like this Cos necklace.
- 6/41
Hoka
'Hopara' hiking shoes
Shoes? Sandals? Trainers? Who cares! These Hoka Frankensteins take all the horrors of summer, and brush them away with a monster sneaker hybrid.
- 7/41
Reiss
'Christophe' ribbed polo
A ribbed knit polo is a true banger. As close to a style cheat code as it's possible to get, this Reiss polo can be worn with anything from shorts and jeans, to wide-leg trousers for a rock solid summer fit.
- 8/41
Dries Van Noten
'Cassidye' short-sleeve shirt
The master may have left his namesake house, but Dries Van Noten will forever be the eternal bringer of psychedelic magic.
- 9/41
Cos
Cos denim shirt
Whoever said denim isn't for summer clearly isn't wearing it big or baggy enough. This boxy short-sleeved shirt from Cos is amped up with a utilitarian finish and careful double-row topstitching.
- 10/41
Belstaff
'Castmaster' parka
Belstaff is back. And the classic jackets – supreme, and a solid go-to for the likes of Clooney and McQueen – have had a roomy overhaul for the slouchy age of 2024.
- 11/41
Stone Island
Stone Island shorts
A big and boxy way to get the badge in this summer? These Stone Island shorts, pure and simple.
- 12/41
A.P.C.
'Jean Martin' tapered jeans
Yes it's raining, but you can at least dress for an afternoon on a JFK-owned yacht with APC's Hamptonian white denim.
- 13/41
Begg x Co
Striped rugby jumper
Handcrafted by Scottish menswear demi-gods, Begg x Co's deeply advanced rugby shirt is way too good to be sullied by the actual game of rugby.
- 14/41
Bdxy Studio
Bdxy Studio vest
Actor Luke Evans wants to work on your foundations. So, with his label BDXY, he’s souping up all the usual outfit builders – vests, tees, pants and so on – to give your menswear some rock solid grounding.
- 15/41
Officine Générale
Officine Générale suit trousers
Pleated trousers for guys who want to look Parisian without advancing beyond Duolingo, Officine Générale has long nailed that particular strain of well-crafted loucheness.
- 16/41
Simone Rocha
Simone Rocha bag
Bows and beads for boys, Simone Rocha’s dainty world of romance is now reverse-engineered for a long hot festival summer.
- 17/41
Reiss
Reiss plisse trousers
Concertina pleats on a budget, Reiss affords an easy way into a top-end look without a top-end price. Plus, these bad boys will go with anything.
- 18/41
Reiss
'Fable' camp-collar shirt
Reiss' ‘Fable’ shirt blends the beatnik with the Italiano playboy. From its razor-sharp camp collar to its contrasting white trim, there's a lot going on here – and it's all pretty damn good.
- 19/41
Fursac
Fursac shirt
See here: a plain white shirt becomes prime menswearhead material. And for that, you can thank Fursac, a French label that’s made for fancy boys with a couple of passports.
- 20/41
Clarks Originals x Percival
Embroidered Wallabee shoes
Did you know that April 26th is Wallabee Day? Yeah, neither. But happy Wallabee Day to all those who celebrate, and a new embroidered pair from Percival x Clarks is the best way to observe.
- 21/41
Loewe
'Anagram' acetate sunglasses
Green-tinted glasses are immortal. They deliver on ‘90s music video energy, springtime energy, even Beatles energy. And that's the sort of energy we want in spring.
- 22/41
Kapital
'Rookie' logo-print T-shirt
Not all white T-shirts are created equal. Case in point, Kapital's ‘Rookie’ tee, complete with a blood-red logo that's just enough branding without going overboard.
- 23/41
D-Robe Outdoors
Roll-top backpack
D-Robe Outdoors is known for a mega outerwear line-up. But just as effective is this roll-top backpack. It's waterproof. It's low-key. It's going to be the new go-to of every cyclist across the UK.
- 24/41
Story Mfg.
Utility shorts
Chill summertime shorts are best made by chill cult brands like Brighton-based Story mfg. And with a deeply wide cut and huge pockets, there's a lot to love here.
- 25/41
NN07
'Quinsy 5244' linen shirt
NN07: making shirts for '90s Wall Street obsessives since 2007.
- 26/41
Pop Trading Company
Jersey varsity jacket
Kind of '90s, kind of nautical, this varsity jacket from Pop Trading Company is mad versatile. Plus, it looks pretty banging with jeans.
- 27/41
Cos
Linen utility boilersuit
Janitor chic? We can get into it. Especially when it takes the form of this linen bad boy from Cos, banging in its inky navy shade and uber-baggy cut.
- 28/41
Dior Eyewear
'DiorBlacksuit R7U' sunglasses
Looking to trade in your classic wayfarers for something a little more… elevated? Dior Eyewear has the futuristic answer for you in the shape of these 'DiorBlacksuit R7U' sunglasses.
- 29/41
Reiss
Reiss 'Nitus' camp-collar shirt
For a British brand, Reiss' ‘Nitus' shirt is very Italiano. And very sharp. And very Talented Mr Ripley with a boxy fit that goes best with an Italian cig and the most obnoxiously small espresso cup you can find.
- 30/41
Beams Plus
Pleated chinos
Since it was founded in the ‘70s, Beams has always been known for its Ivy League-coded aesthetic, and that preppy look has been fully flexed with these chinos. Witjh a tapered fit, sharp front pleats, and versatile pockets, these are the trousers if you're the fire god of Cornell.
- 31/41
Needles
'Cowboy' jacket
It's not just Beyoncé and Fallout getting us into the cowboy spirit; it's also this jacket from Needles. Subtly Western, this pick is defined by its tonal yoke piping and boxy cut for a touch of classic Americana with a modernised twist. Yes, please.
- 32/41
Portuguese Flannel
'Lobster' camp-collar shirt
- 33/41
CDLP
CDLP Lightweight T-Shirts
The best kinda basic T-shirt is minimalist, and slightly heavy. That way, you know the cotton is heavy-duty, and thus built to last. So it makes sense that cult label CDLP has doubled down to give you two versions at a pretty reasonable price.
- 34/41
Our Legacy
Striped oversized shirt
Stockholm’s Our Legacy knows how to make a solid shirt, and it’s gone absolutely above and beyond with this. Cut from Japanese Tencel fabric, this piece is detailed with subtle striping, and it replaces the traditional old-school buttons with luxe mother-of-pearl ones instead. It’s also slightly oversized to give it a bit of a streetwear edge.
- 35/41
Cos
Knit tote
Still lugging round that battered canvas tote? Cos has upgraded your bag in the most Cos way possible: understated, elevated and deeply Nordic.
- 36/41
Butter Goods
'Swirl' hoodie
Borrowing elements from hip-hop, jazz, and skate culture, Butter Goods’ Swirl Hoodie is cut from super soft cotton and features fun, neon pink chenille branding across the front. Pieces like this are just one of the many reasons why the Perth-based brand has transformed into such a cult label over the past decade or so.
- 37/41
Carhartt WIP
Carhartt WIP cargo trousers
A pair of Carhartt cargos are unbeatable. Going hard on workwear a per, these trousers have been cut from a solid 7.2oz. cotton-twill that's enzyme-washed for softness.
- 38/41
Berghaus
Utility vest
Whether you’re hitting up your local or heading to a festival, sometimes a backpack just isn’t an option. But what happens if you need your essentials with you? Well, that’s what this vest from Berghaus is all about. It’s fitted with five generously sized pockets to keep all your bits and bobs safe. Plus it’s water resistant, making it the perfect outerwear option to tackle BST.
- 39/41
Lacoste
Relaxed-fit chinos
Tenniscore’s in full swing, and these chinos by Lacoste are absolutely ace. With a straight, comfortable fit, they’re fitted with a zip closure and buttoned back pockets. They’re then finished off with the label’s legendary crocodile logo around the waist, which nods to founder René Lacoste and his nickname, “the Crocodile.”
- 40/41
AMI Paris
AMI Paris Heart Chain Necklace
Where most Parisian brands are sleek and serious and best-paired with a cig, Ami manages to flash a grin through the ego. And nowhere is that outlook more visible than in the brand's heart chain necklace; slick, just subtle enough and on the right side of ritzy.
- 41/41
Nicholas Daley
Nicholas Daley Cotton-Corduroy Shorts
Nicholas Daley: the chillest designer in London. And now, his laidback, low-key signature is prepping for summer in a pair of breezy beige shorts.