Pharrell Williams' Louis Vuitton menswear runways are always packed out – and at the Spring/Summer 2025 show last night, Stormzy was spotted on the front row waving the flag for this current, Wild West iteration of LV.
Arriving in Paris with Maya Jama, the British grime artist wore a clean white tee, and layered it with a Louis Vuitton jacket and matching pants from the label's cowboy-coded Autumn 2024 collection. Down south, the three-time Brit Awards winner jumped into some matching worker trousers, and he rounded it off with a pair of chunky LV Trainers.
It's haute workwear at its best, and it's that Arizona mechanic “you need a new carburetor, buddy” look that keeps on trafficking in menswear. Pharrell's turn at Louis Vuitton is an idealised version of the Wild West. It's solid, and it's universally liked, and it's also slightly romantic, too – and all good designer menswear should conjure up a bit of fantasy from time to time.
Better yet, it pays homage to the varied sources of the frontier dream. As GQ's very own Murray Clark puts it: “The Wild West isn't one static idea with one John Wayne-looking frontman. Vuitton's jackets, then, aren't just for one sort of person.” Yes, you can go cowboy hat and denim. But you can also do workwear co-ords to plug into that world, too.
It all of that wasn't graily enough, Stormzy also had the Rolex Daytona Ref 116505 (aka the Rainbow Daytona) on-wrist. Ah, it's nothing, just one of the most expensive Rollies of-all time, and one that has a waiting list many guys would pay good money to skip.
And it's also the perfect finishing touch. Because if you want some romantic workwear that sits at the highest end of fashion, Stormzy has the template nailed.