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214 pages, Paperback
First published January 1, 1964
The interoffice memo at Electronic Musical Enterprise frightened Nat Flieger and he did not know why. It dealt, after all, with a great opportunity; the famed Soviet pianist Richard Kongrosian, a psycho-kineticist who played Brahms and Schumann without manually approaching the keyboard, had been located at his summer home in Jenner, California. And, with luck, Kongrosian would be available for a series of recording sessions with EME. And yet-In any case, I'm often disoriented by how familiar PKD's worlds feel. In The Simulacra, sure enough, there is a lower class of "jobless nomads" known as the Bes, some of whom take up with the right-wing populist movement led by Bertold Goltz; others become obsessed with the images of politicians on TV- such as the Jackie Kennedy stand-in Nicole Thibodeaux- forgetting their personal problems in her White House tours, in a flood of images and nostalgia and fantasy; and the president is a robot- or simulacrum, if you prefer- created by a corporation.
"I don't even know who you're talking about", Nat said. "I can't make out exactly what's going on, what the issues are or who's fighting whom. Do you know? Maybe you can tell me." But I doubt it, he thought. I doubt if you can turn it into something sensible for me- or for anyone else. Because it is just not sensible.And of course advertising is everywhere, especially in the form of flying commercials:
Something sizzled to the right of him. A commercial, made by Theodorus Nitz, the worst house of all, had attached itself to his car.The resemblance between our world and Dick's novels works both ways. I was just reading about Alexei Navalny returning to Moscow, for example. He was poisoned to within an inch of his life, recovered in Germany, and is now returning to Russia, seemingly more determined than ever. For some reason, it struck me as the kind of news item that one of Dick's characters would notice. And if this were one of Dick's novels, we would eventually learn that the real Navalny died years ago, and since then he's been portrayed by a line of sims, paid for by the Putin government to keep up the appearance of...
"Get off", he warned it. But the commercial, well-adhered, began to crawl, buffeted by the wind, toward the door and the entrance crack. It would soon have squeezed in and would be haranguing him in the cranky, garbagey fashion of the Nitz advertisements.
He could, as it came through the crack, kill it. It was alive, terribly mortal; the ad agencies, like nature, squandered hordes of them.
The commercial, fly-sized, began to buzz out its message as soon as it managed to force entry. "Say! Haven't you sometimes said to yourself, I'll bet other people in restauarants can see me! And you're puzzled as to what to do about this serious, baffling problem of being conspicuous, especially-"
He crushed it with his foot.
“At this point I’m thoroughly delusional. I’m as mentally ill as it’s humanly possible to be! It’s incredible that I can communicate with you at all. It’s a credit to my ego-strength that I’m not at this point totally autistic. Anyone else in my situation would be.”
”After all, a small firm was much like a small family. Everyone rubbed elbows in close, personal fashion and on many psychological levels. It was much more elaborately intimate than the depersonalized human relationship held by employees and employers of cartel-sized operations.”
”Now there was just the one party, which had ruled a peaceful and stable society, and everyone, by law, belonged to it. Everyone paid dues and attended meetings and voted, each four years, for a new der Alte – for the man they thought Nicole would like best.
It was nice to know that they, the people, had the power to decide who would become Nicole’s husband each four years; in a sense it gave to the electorate supreme power, even above Nicole herself.”
”It was not customary for him to cringe before anyone; he had come a long way to this post, and success for him would not have been possible if he had been made any other way but this His was not a position for a coward; Israel was – had always been – a small nation, existing among huge blocks that could, at any given moment, efface her.”
“Maybe things will pick up when the next der Alte takes office,” Janet said.
Regarding her keenly, Nicole said, “How is it that you know about that?”
“Everybody in the White House is talking about it. Anyhow,” Janet Raimer bristled, “I’m a Ge.”
“How wonderful,” Nicole said sardonically. “Then you must lead a truly delightful life.”
“May I ask what this next der Alte will be like?”
“Old,” Nicole said. Old and tired, she thought to herself. A worn-out stringbean, stiff and formal, full of moralizing speeches; a real leader type who can drum obedience into the Be masses. Who can keep the system creaking along a while longer. And, according to the von Lessinger technicians, he will be the final der Alte. At least, most likely. And they are not certain quite why. We seem to have a chance but it is a small one. Time, and the dialectic forces of history, are on the side of—the worst creature possible. That vulgar buttinski, Bertold Goltz.