BUSINESS OF GOLF

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Overview

We're living in unprecedented times for golf in America, with participation booming like never before and the advancement of innovative ways to enjoy the game both on and off-course. Gone is the stigma of golf as a stuffy country-club sport—innovation, technology and progressive thinking by industry leaders have created the opportunity for everyone to enjoy it. In this series of captivating conversations with decision makers from various fields in the game, we take an inside look at the golf-business evolution.

4:40

Episode 4: Golf as an Entertainment Product

The world is changing, and so is golf. Today, the game of golf is adapting to become more relaxed and welcoming to a larger audience. People have less time to spend on recreational activities and want maximum entertainment value out of the free time they have. To understand the inner workings of this new “alternative golf” space, we sat down with PopStroke Entertainment Group Founder Greg Bartoli to learn more about the rapidly expanding golf-entertainment space.

5:10

Episode 3: How Data is Changing the Game

Like most other sports, golf has changed drastically in the last decade, thanks to the rapidly-growing use of data analytics. While Tour players have long had full teams of analysts and advanced technology at their fingertips, these days regular golfers can also access innovative game-tracking apps and tools. To learn more, we sat down with Arccos Golf CEO + Co-Founder Sal Syed to understand just how a golfer can record their own game-tracking data and use it to drastically improve their scores over time.

5:51

Episode 2: A Game for Everyone

The most rapidly-growing subsets of U.S. golfers are women, junior girls and players with disabilities—and businesses across the game are embracing this evolution. We sat down with some difference makers in the adaptive-golf space to learn more about the impressive progress that’s been made in their area of the game, from manufacturing to hospitality.

5:27

Episode 1: The Making of PGA Frisco

The PGA of America has a new home in the fastest-growing city in the country: Frisco, Texas—also known as “The Silicon Valley of Sports” and “Golf City USA.” But the remarkable 660-acre campus is so much more than a new corporate headquarter; it’s a collaborative business model for the future of the game and communities across the country.