Celebrity Beauty

Rihanna Embraces Her Natural Curls Ahead of Fenty Hair Launch

“You know how much switching my hair up matters to me.”
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From pixies and bobs to honey blonde side bangs, Rihanna can simply do no wrong when it comes to hair. It's no surprise that the singer and mogul is expanding her best-selling Fenty Beauty brand to include hair care. Fenty Hair products will be live on fentyhair.com on June 13, but to hold us over until then, Rih has debuted yet another exciting hair transformation.

The singer showed off a dramatic chop reminiscent of her 2007 pixie cut while out in New York City on June 9. Rihanna is seemingly embracing her natural hair texture and curls, which we rarely see her do. She looked chic and stylish—as usual—in a fur coat, black pants, and clear heels.

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Rihana's return to her natural hair is right on cue, especially since Fenty Hair was inspired by Rihanna's own passion for changing up the way she wears her hair.

“You know how much switching my hair up matters to me,” Rihanna wrote on Instagram. “I’ve had almost every texture, color, length, from weaves to braids to natural, so I am launching a flexible line of products for not only every hair want, but every single product is designed to strengthen and repair all types of hair, which is what we truly need!”

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“It’s time to play and get stronger by the style,” she continued. “It's time to finally have the hair experience you’ve been waiting for.”

You can sign up now at fentyhair.com to get exclusive early access to shop on June 10, 2024, at 8 p.m. PT.

Danielle Sinay is the associate beauty editor at Glamour. Follow her on Instagram @daniellesinay.