Network effect - Bildbanksillustration

A group of approximately 50 people illustrate the concept of the network effect, or viral growth, as they stand on branch-like lines radiating from a single source. Beginning with one woman, a message or idea branches to two additional people, and so on, ultimately effecting a large crowd. Diverse men and women use digital devices, primarily smartphones. Isometric vector presented in a 16x9 artboard, over a slate gray background.