Rights & Clearance Case Study: L'Oréal

Service Provided: Image Guarantee^® for archival videos and photos


For the 50th anniversary of the empowering slogan "Because I'm Worth it," L'Oréal envisioned a film that retraced its pioneering role in championing women's rights. Facing the challenge of visually depicting women's transformative journey over the decades, L'Oréal turned to Getty Images. With a rich collection of archival footage, we showcased women's evolution from traditional roles to influential activists and leaders. To ensure smooth usage of these historical visuals, the Rights & Clearance team provided an Image Guarantee^® to address any model release concerns. The resulting film paid homage to both L'Oréal's legacy and the relentless progress of women across the globe.

Witness the impactful blend of brand messaging and historical documentation in the spot below.