Rights & Clearance Case Study: Email Diamant

Service Provided: Image Guarantee^® for Marilyn Monroe footage


With a rich history spanning over 130 years, Email Diamant, a cherished French toothpaste brand, aimed to breathe new life into its image. The goal was to infuse modern vibrancy while paying homage to its legacy. Email Diamant wanted to incorporate an iconic clip of Marilyn Monroe blowing a kiss to symbolize the brand's tooth‑whitening prowess, however, but the clip came without a model release. Our Rights & Clearance team provided an Image Guarantee^® to ensure the secure use of Monroe's image. The resulting TV commercial was a captivating blend of tradition and contemporary appeal, showcasing the unmatched power of archival footage in brand storytelling.

Watch the spot and see history and branding harmoniously intertwine.