Deep Dives

Deep Dives
An example of a website heatmap.
Deep Dives14 min read
What is a heatmap? How to create and analyze them

Find out what heatmaps are, how they’re created, and how you can use them to make data-driven decisions.

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Deep Dives16 min read
The essentials of data protection: Principles, strategies & policies

Learn about key strategies of protecting data: having a cybersecurity team, classifying data by risk, limiting access, and automating retention.

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Deep Dives15 min read
The ultimate guide to autocapture

Learn what autocapture is, what it isn’t, how it works, and why it’s the best way to log your behavioral data.

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Deep Dives15 min read
An in-depth look at Fullstory's approach to security with Mark Stanislav

Discover how Fullstory's security program aligns with business needs, emphasizes transparency, and continuously updates technologies.

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Deep Dives11 min read
What is customer analytics? Definition, types & examples

Explore customer analytics with our concise guide. Learn its definition, types, and impact on marketing and sales for increased revenue.

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Deep Dives9 min read
What is behavioral data & why is it important?

Learn the essentials of behavioral data and its transformative impact on customer experience.

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A dashboard in the FullStory app
Deep Dives14 min read
14 great digital analytics tools on the market today

Review the top analytics tools on the market today and learn how they can be beneficial to your business.

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Deep Dives11 min read
What are website analytics? A complete starter’s guide

Here we define website analytics, explain what they mean, and share tools and resources to help you track them.

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Deep Dives10 min read
What is marketing analytics? Tips, tricks, and getting started

Marketing analytics is a way of using data to benefit your marketing communications to figure out what your customers want.

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