![An example of a website heatmap.](https://cdn.statically.io/img/images.ctfassets.net/dkgr2j75jrom/2NDtkWsAdbFe9xAWMBMcHj/f97872781d3500ba7301476ce4fe7339/fs-deepdive-og-heatmaps.jpg?w=1500&h=788&fl=progressive&q=50&fm=jpg&bg=transparent)
Find out what heatmaps are, how they’re created, and how you can use them to make data-driven decisions.
![](https://cdn.statically.io/img/images.ctfassets.net/dkgr2j75jrom/B5QjxUrqhmzS5HqrROzSd/f434b9cb2d95376df996d66ff4b74455/6-5_DataProtection-og.png?w=1200&h=628&q=50&fm=png&bg=transparent)
Learn about key strategies of protecting data: having a cybersecurity team, classifying data by risk, limiting access, and automating retention.
![](https://cdn.statically.io/img/images.ctfassets.net/dkgr2j75jrom/5sS3QBql0eJoAKATgumAYd/b6b695c4ca2bd1f8a43a5f696ce6c7e1/fs-deepdive-og-autocapture.jpg?w=1500&h=787&fl=progressive&q=50&fm=jpg&bg=transparent)
Learn what autocapture is, what it isn’t, how it works, and why it’s the best way to log your behavioral data.
![](https://cdn.statically.io/img/images.ctfassets.net/dkgr2j75jrom/7gA2nfRsRZ0L74hT2gspFS/bf4d2661d63fce152d259b4ed726892a/blog-og-securityseries-MarkStanislav-4-2024.png?w=1200&h=628&q=50&fm=png&bg=transparent)
Discover how Fullstory's security program aligns with business needs, emphasizes transparency, and continuously updates technologies.
![](https://cdn.statically.io/img/images.ctfassets.net/dkgr2j75jrom/3ZMwqvkYyIFuXMQmKWi1yP/879f59d3b8b58dbd8e0ed6b01dde5021/fs-deepdive-og-what-is-customer-analytics.jpg?w=1276&h=670&fl=progressive&q=50&fm=jpg&bg=transparent)
Explore customer analytics with our concise guide. Learn its definition, types, and impact on marketing and sales for increased revenue.
![](https://cdn.statically.io/img/images.ctfassets.net/dkgr2j75jrom/4BQSDfnIzeegqeM29MJ2f4/f3f89f5e2ea272f698c2d15490173935/fs-deepdive-og-what-is-behavioral-data.jpg?w=1276&h=670&fl=progressive&q=50&fm=jpg&bg=transparent)
Learn the essentials of behavioral data and its transformative impact on customer experience.
![A dashboard in the FullStory app](https://cdn.statically.io/img/images.ctfassets.net/dkgr2j75jrom/5YurlYE3eEeWQvsXMNQnCW/e9ab44dfae165a4f16ba3778dcfe048f/fs-pillar-page-digital-analytics-tools-og-min.jpg?w=1500&h=788&fl=progressive&q=50&fm=jpg&bg=transparent)
Review the top analytics tools on the market today and learn how they can be beneficial to your business.
![](https://cdn.statically.io/img/images.ctfassets.net/dkgr2j75jrom/2Lxrfz43HbNfACQtagcQza/191a2f2284149b13ac1e73073934dabf/fs-deepdive-og-web-analytics.jpg?w=1276&h=670&fl=progressive&q=50&fm=jpg&bg=transparent)
Here we define website analytics, explain what they mean, and share tools and resources to help you track them.
![](https://cdn.statically.io/img/images.ctfassets.net/dkgr2j75jrom/5Jz3yW7gQ0dvIPmvLli1D8/8d80618514591737ee8e6ebe8416d4d5/fs-deepdive-og-what-is-marketing-analytics.jpg?w=1276&h=670&fl=progressive&q=50&fm=jpg&bg=transparent)
Marketing analytics is a way of using data to benefit your marketing communications to figure out what your customers want.