Why shouldn't singles make a gift registry?
This Galentine’s Day, Absolut Vodka is inviting single people everywhere to register for the gifts they desire in celebration of themselves and the single friends in their lives with The Registry for Me.
In an effort to make everyone feel included, Absolut is putting the focus on those singles, who year after year, spend so much money on friends who reach life’s traditional milestones. According to a NerdWallet survey, the average price of a gift registry item is $72, but many guests spend more. Weddings are on the rise this year—a U.S. record of 2.6 million, according to The Knot data— meaning there are even more registry requests to fill.
But when do singles get to experience the joy of creating a wishlist of items? That’s where Absolut’s The Registry for Me swoops in to make things interesting and gives single gals and guys time in the spotlight with a wishlist of their very own.
In collaboration with Elfster, Absolut’s The Registry for Me works just like a traditional registry website. Users are able to curate their wishlists with any items of their choosing from household goods and cosmetics to the Absolut Cosmopolitan Cocktail Kit – all in celebration of being single.
Serena Kerrigan, entrepreneur and internet personality, knows what it’s like to be single and celebrated. That’s why she’s teamed up with Absolut to curate her own registry of top tier gifts.
“I always have my friends’ backs, and as someone who has continued to show up (with a gift in hand) as they check off life’s more traditional achievements from weddings to baby showers, I’m excited to now have a registry of my very own thanks to Absolut,” said Serena. “The Registry for Me is a celebration of us singles and the fact that we aren’t just waiting to get married or have children, but instead, choosing ourselves.”
The possibilities are endless
The Registry for Me is not only a toast to being single but also an opportunity to bring people together. Users can take advantage of the platform to create gift exchanges with friends for Galentine’s Day, best celebrated with an Absolut Cosmopolitan in hand. “As a brand known for mixing—cocktails and also with each other—we love that The Registry for Me brings friends together like never before regardless of lifestyle,” said Lara O’Brien, Senior Brand Director, Absolut. “The Registry for Me is our love letter to singles everywhere.”
Inclusivity is always in style, and this Galentine’s Day, Absolut’s The Registry for Me goes beyond just the single girls, encouraging everyone to register for the gifts they deserve. Whether you just moved into a new apartment, are looking to simplify your routines with some organizational supplies, or just want to be spoiled with new clothes and accessories… there’s no limit to what can be added to your registry.
Now through February 13, visit elfster.com/lp/RegistryForMe to create a registry and celebrate singles everywhere. If you’re looking for something to sip while creating your wishlist, online dream shopping pairs well with an Absolut Cosmopolitan.
A perfect Galentine's Day cocktail
Absolut Cosmopolitan
Ingredients:
- Ice Cubes
- 1⅓ Parts Absolut Citron
- ⅔ Part Triple Sec
- ⅔ Part Lime Juice
- ⅔ Part Cranberry Juice
- 1 Twist Orange Zest
Method: Fill a shaker with ice cubes. Add all ingredients. Shake and strain into a cocktail glass. Garnish with an orange zest twist.
Cheers to you this Galentine’s Day!
