When a credit card charges an annual fee, it means the issuer is charging the cardholder to maintain the account. Once a credit card is activated, this type of flat fee isn’t impacted by how the card is used or any other factors within the cardholder’s control—it simply recurs for as long as the account stays open. Most commonly, an annual fee is billed on the anniversary month of the credit card account’s opening. The cost of these fees can vary dramatically.
Annual fees are, unsurprisingly, not popular, so why do credit card issuers commonly charge them? Traditionally, cards with higher annual fees offer significantly better perks.
It’s still common for no annual fee cards to fall on the less-generous end of the benefits spectrum. Credit cards designed for individuals with low credit scores and poor application prospects may also charge a high annual fee and a higher APR to offset the heightened risk assumed by the issuer.
Credit card issuers expect to profit from each offering, and each card represents a calculated compromise between advantages popular among consumers and guarantees or benefits for the issuer.