Media Kit 2024

First Alaskans logo
The Magazine of Native Peoples, Communities, and Ways of Life
Demographics
Rates
Digital Advertising
First Alaskans digital mockups

ENGAGED READERS

67%
bookmark the magazine for future reference
68%
of readers share the magazine with someone else

A Unique Voice,
A Unique Publication

First Alaskans Magazine is like no other Alaska publication.

In every issue we give our readers in-depth stories and information from the perspective of Alaska Native peoples. We write about issues like no one else can —through the worldview of the land’s original peoples.

From issues of self-governance, self-determination, education, industry, and leadership along with coverage of Alaska Native arts and culture happenings in the state, First Alaskans tells the story of what is happening, why, and how it matters—to all Alaskans.

Demographics

BROAD READERSHIP

91%
are between the ages
of 25 and 64

PURCHASING POWER

73%
regularly shop online

IN YOUR MARKET

82%
live, work, and shop in Alaska
Youth and elders in 2018 at a training workshop
91% were aged 25-64
76% were female
72% had children

Geography

46.5% were from Anchorage
35.5% lived in communities across the state outside of anchorage
18% of respondents were living outside Alaska

Ethnicity

73.5% Alaska Native, from culture groups across the state.
26.5% non-Alaska Natives.

Purchasing power

66% own their own home
48% have a total household income greater than $70,000 per year
25% make more than $100,000 per year
74% bought Native art in last 12 months
84% take at least one trip per year
81% spend one or more nights in a hotel annually
60% have rented a car in the last 12 months
83% regularly attend statewide Native gatherings (like AFN, Celebration, etc.)
73% regularly shop online
31% travel in-person to large cities (like Anchorage, Juneau or Fairbanks) to shop

Education

59% hold a technical, college, or graduate degree
28% had BAs
22% had graduate degrees
36% are currently in school (some of whom may be pursuing a second degree)

Cultural heritage

Of readers with an Alaska Native background:
5% Haida
5% Tsimshian
11% Alutiiq/Sugpiaq
11% Inupiaq
12% Aleut/Unangan
17% Tlingit
17% Athabascan
22% Yup’ik/Cu’pik

Regional affiliation

2% ASRC
4% Chugach
4% NANA
6% Aleut Corp.
7% Ahtna, Inc.
8% BSNC
12% Doyon, Ltd.
12% Koniag, Inc.
13% CIRI
14% BBNC
16% Calista Corp.
26% Sealaska Corp.

*survey results taken pre-pandemic

Editorial Calendar 2024

Pie Graph

Rates & Specs

Ad Type
1x
2x
$500
$500
Half Page Static Ad

(available in print and digital)
$1,750
$1,700
Full Page Static Ad

(available in print and digital)
$2,500
$2,350
Digital Full Page Responsive Ad

Static Full Page ad in printed issue plus Standard responsive ad with directional animation added and embedded video option for digital issue
Appears: Desktop | Tablet | Mobile
$3,250
$3,000
Featured Spotlight & Ad Page Package ⧉

Includes a full organization spotlight profile hosted landing page, static Full Page ad in printed issue plus a full page ad in the quarterly publication enhanced for digital engagement
Appears: Desktop | Tablet | Mobile
$4,000
$3,850
Sponsored Edition Wrapper

Includes designed sponsored landing page with custom advertiser URL Acknowledgement and tagging on social media blasts, and sponsorship acknowledgement in the E-blast to the subscribers and FAI network.
*You can have multiple sponsored wrappers
Appears: Desktop | Tablet | Mobile
$5,000
$4,800
Full and half page ads will appear in proportion to their print equivalent placement and size unless upgraded to a premium enhancement.
SIZE
WIDTH
HEIGHT
VALUE
Full page
7.25”
9.75”
$2,194
1/2 page horizontal
7.25”
4.787”
$1,534
1/2 page vertical
3.525”
9.75”
$1,534
Premium Positions
Back cover
Add 15%
Pages 2-10*
Add 15%
Inside back cover
Add 15%
All ads include full color. All sizes are in inches.
Camera Ready Ad Specs:

Camera ready ads must be designed to exact size specs.

Ads must submitted as high quality PDFs, preferably PDF-X-1a:2001 produced from a professional design program such as InDesign or Quark Xpress.

Images should be 300 dpi.

No Word, PowerPoint, Publisher or jpgs will be accepted as camera ready.

Full page bleed:
live area:
7.75″ x 10.125″

page trim:
8.25″ x 10.625″

bleeds each edge:
+ 0.25″

Marketplace Tile:

  • Background images should be no less than 1000px wide.
  • Logos should be submitted as transparent .pngs no smaller than 300px wide.
  • Text based company name
  • Industry category tag
  • URL where CTA will go

Premium Edition Advertising

Full Page Ad

Below is an example of a print equivalent, full page advertisement with no enhancement.

Standard responsive ad

Below is an example of what a standard responsive ad looks like in our digital edition. These ads are responsive-designed to look great on any device (desktop, tablet, or mobile).
Wells Fargo logo
Working for
Generations
Our future is shaped by the decisions we make today. That’s why we’re investing $50 million in American Indian and Alaska Native nonprofits, from affordable housing and environmental programs to financial education and cultural preservation initiatives.

For over 50 years, we’ve been working together with Native communities and tribal businesses and we’ll continue to work together to make better tomorrows for generations to come.

© 2022 Wells Fargo Bank, N.A. All rights reserved. Member FDIC.

Responsive ad with animation

Below is an example of what a responsive ad with animation looks like in our digital edition. These ads are responsive-designed to look great on any device (desktop, tablet, or mobile).
Wells Fargo logo
Working for
Generations
Our future is shaped by the decisions we make today. That’s why we’re investing $50 million in American Indian and Alaska Native nonprofits, from affordable housing and environmental programs to financial education and cultural preservation initiatives.

For over 50 years, we’ve been working together with Native communities and tribal businesses and we’ll continue to work together to make better tomorrows for generations to come.

© 2022 Wells Fargo Bank, N.A. All rights reserved. Member FDIC.

Responsive ad with video

Below is an example of what a responsive ad with video looks like in our digital edition. These ads are responsive-designed to look great on any device (desktop, tablet, or mobile).
Wells Fargo logo
Working for
Generations
Our future is shaped by the decisions we make today. That’s why we’re investing $50 million in American Indian and Alaska Native nonprofits, from affordable housing and environmental programs to financial education and cultural preservation initiatives.

For over 50 years, we’ve been working together with Native communities and tribal businesses and we’ll continue to work together to make better tomorrows for generations to come.

© 2022 Wells Fargo Bank, N.A. All rights reserved. Member FDIC.

Sponsored Edition Wrapper

Below is an example of what a Sponsored Edition Wrapper looks like in our digital edition. A sponsored edition is a great way for you to wrap our magazine with your branding and be able to share with your own audience of customers, employees, or shareholders.

Click the button below to view our current digital edition.

This issue of First Alaskans is brought you by Wells Fargo
Your Logo Here
The scrollable format provides you with more control without flipping. Enjoy the latest issue on any device!

Choose Advertising Package