Telecom company Vi’s enterprise arm Vi Business and digital financial services provider PayU on Tuesday announced their partnership to offer a bouquet of digital solutions to MSMEs. The services include payment gateway service with zero transaction charges for UPI and RuPay, and reduced rates for domestic debit and credit cards, and net banking.

Moreover, to reduce friction in the checkout process and increase customer conversion by eliminating the need for redirection between apps or websites, MSMEs would also be able to offer their customers product discovery and payment solutions from within the business’s WhatsApp store.

Apart from this, MSMEs will have access to the buy now pay later service (BNPL) to collect their entire payment at the time of purchase. Additionally, MSMEs would be able to create and run promotional campaigns that will help enhance their ticket size.

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Speaking on the collaboration, Arvind Nevatia, Chief Enterprise Business Officer, Vodafone Idea, said, “Our partnership with PayU underscores our commitment towards digital enablement of small and medium sized businesses in India. By combining Vi Business’s best-in-class enterprise solutions and PayU’s expertise in fintech, we aim to accelerate MSMEs growth journey.”

Vi Business said it will also offer Google Workspace, Location Tracking, Personal Cloud Storage, Mobility Security bundled complimentary along with unlimited calling and 60 GB data with Business Plus Plan at Rs 349 to help MSMEs improve employee productivity and collaboration.

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“Our partnership with Vi Business is a testament to our commitment to supporting Indian MSMEs in their digital transformation. Together, we are providing a robust suite of business and digital finance solutions designed to increase revenues and boost efficiency, enabling these MSMEs to thrive in today’s competitive market,” said Anirban Mukherjee, Chief Executive Officer, PayU.

Technology-enabled MSMEs are expected to continue to see growth in the coming years. According to a report on India’s tech SMEs by Nasscom in March last year, over 10,000 SMEs part of the Indian technology industry will contribute an estimated $35-40 billion to the industry’s revenue by FY30 from around $15-20 billion in FY23.

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