Abbott, a global healthcare brand, launched its ‘Chakkar Ko Check Kar’ campaign in India to highlight an often-overlooked balance disorder, vertigo, which affects close to 70 million people in India. From what is understood, through this campaign, Abbott aims to help people take control of their health and better manage the condition. 

“Dealing with vertigo has been a challenge, but it taught me the power of resilience. Diagnosed in 2016, every sudden movement made the world spin around me. Amidst demanding film schedules, the constant fear of an impending dizzy spell was daunting. However, finding the right medication and embracing meditation helped me manage my condition completely. While it can feel like a tough condition to manage, it’s crucial to remember that it’s a battle you can win. I hope my journey inspires others to seek the help they need and navigate life with renewed confidence.” Ayushmann Khurrana, bollywood actor, said.

Reportedly, Abbott kickstarted the campaign through a digital film, which features bollywood actor and UNICEF India Ambassador, Ayushmann Khurrana. It paints a vivid picture of how vertigo’s sudden spinning episodes can throw life off balance, urging those who resonate with these experiences to take action. 

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“Around 70 million Indians experience vertigo. While this balance disorder can affect people’s quality of life, it can be managed. Abbott aims to simplify the journey of people living with vertigo by raising awareness and empowering them with knowledge and tools that can help recognize signs of the condition, to get timely medical advice and support and live fulfilling lives.” Dr Jejoe Karankumar, medical director, Abbott India, commented.

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