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The biggest thing now in the post-COVID world is how the use of video went up

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BrandWagon Adtalk with Simplified’s Ajay Yadav Premium Story

Brand Wagon

With the tagline ‘Yeh baarish phir se aayi hai, saath apne pakode ka mausam laayi hai’ the ad taps into the nostalgia of rainy days spent enjoying homemade pakodas.

When it rains, it pours pakodas! Adani Wilmar’s monsoon campaign

Sony Sports Network claims to rekindle cricket rivalry with the live broadcast of India’s tour of Sri Lanka

Tiwari previously served as national creative director at FCB Kinnec

FCB appoints Kartikeya Tiwari as creative digital partner

Currently, Norrington serves on the boards of Colgate-Palmolive, Hubspot, and Asana

Gupshup appoints Lorrie Norrington to board of directors

HSBC partners with Priyanka Chopra Jonas, claims to strengthen community bonds for Indian expats

BrandWagon Explainer: SEO 2024 – aaj, kal or aaj

BookMyShow launched fan-first campaign ahead of Marvel’s new movie

Mother’s Recipe aims to stir nostalgia with ‘Pyaar Ka Swaad, Ab Har Koi Chakhega’

Biden bows out! Media frenzy as world reacts to presidential race shake-up

Lavie Luxe enters competitive perfume market with new fragrance line

55% urban Indians will follow Paris Olympics via social media updates, reveals YouGov survey

Ecom Express appoints two senior executives to its leadership team

Advertising

Yet, personalised ads haven’t not been able to tap into the market of music streaming platforms. (Image Credits: Ideogram)

‘Taal se ad mila’: Personalised ads and music streaming platforms Premium Story

Ultrahuman unveils ‘PowerPlugs’ app and smart rings

FNP’s Rakhi campaign aims to drive growth with global delivery and emotional engagement

Marketing

Reportedly, all co-creators of the winning work will be felicitated at the grand IndIAA Awards Nite which will be held on the 22nd August 2024. (Image Credits: IAA)

Rohit Jawa to chair IAA IndIAA awards jury

EssenceMediacom India promotes Averill Sequeria to chief strategy officer

BrandWagon Explainer: Understanding Performance Marketing

Media

For VMC, meanwhile, the Reliance Entertainment acquisition is expected to bolster its India presence in film production.

Vistas Media set to buy Reliance Entertainment

Audio revolution: How audio stories and podcasts have begun to captivate the imagination of many

MediaMint appoints Rajeev Butani as the new CEO

Gaming

PC gaming, custom configurations on the rise in India: CyberPowerPC

Why online gaming industry needs to redefine its model across social media platforms? Premium Story

Game of the week : World Cricket Championship 3

Digital Marketing

Despite integration with Instagram, Facebook remains pivotal for personal connections and group interactions across diverse age groups

Bite-sized content! Social media tips you didn’t know you needed

How neuromarketing is capable of enhancing consumer engagement and conversions Premium Story

40% of Gen Z spends over 5 hours daily consuming content: Maverick report states

Martech

The company plans to introduce a new experience in Chrome that allows users to make informed choices about their web browsing privacy.

Google revamps Privacy Sandbox, user choice takes centre stage in Chrome

BrandWagon Exclusive: How a cab driver redefined customer experience?

How Voltas rode the Connected TV wave this General Election

As per claims made by the company, the programme includes hands-on training where participants will work on real-world projects. (Image: Linkedin)

Dentsu India launches fresher accelerator programme, aims to bridge the gap between talent and modern business demands

Over 42% of India’s graduates under 25 were unemployed in 2021-22, revealed the “State of Working India 2023” report by…

July 22, 2024 13:45 IST

While metro cities like Delhi and Bangalore contribute the most to its sales, Caratlane is experiencing significant growth in tier-2 and tier-3 cities.

The CaratLane story! Why women should wear their wins?

Jennifer Pandya, VP- marketing and brand, CaratLane, talks to BrandWagon Online about their recent campaign featuring Nancy Tyagi, the brand’s…

By Shailja Tiwari

Updated: July 22, 2024 17:08 IST

The world of digital books: A promising but slippery path

The ebooks market in India is projected to reach a revenue of $236.4 million in 2024.

July 22, 2024 11:41 IST

After hours with Ankit Agrawal, CEO and founder, InsuranceDekho

Embracing a strong religious mindset, I devote 30 minutes daily to meditative chanting of ‘Om’. Rather than avoiding stress

By Geetika Srivastava

July 22, 2024 08:58 IST

Losing the sparkle?

A handful of IPL ads didn’t need a celebrity to stay top-of-mind

By Pallabi Dey Purkayastha

July 22, 2024 08:42 IST

Battle for the morning bowl

Marico is flexing its muscles with new breakfast offerings

By Pallabi Dey Purkayastha

July 22, 2024 08:28 IST

Chai pe Charcha with BrandWagon Premium Story

I highly recommend watching “Shark Tank.” This show offers a fascinating glimpse into the world of entrepreneurship and business innovation.

By Shailja Tiwari

July 21, 2024 18:00 IST

Embracing generative AI: The new industrial revolution of the 21st century

It is no wonder then that the Indian government has committed to an investment of Rs. 10,371 crores for the…

July 21, 2024 14:30 IST

Chai pe Charcha with BrandWagon Premium Story

Weekends are all about fun and relaxation. I love gaming, especially PC games which allow me to unwind and engage…

By Santanu Karmakar

July 21, 2024 12:30 IST

the true digital natives. By 2025, this generation will make up for nearly 2 billion people worldwide

Why brands need to pay attention to this generation and the potential long-term benefits of early brand loyalty

However, it’s time to look a little further and pay attention to the newest kid on the block. Gen Alpha…

July 21, 2024 10:16 IST

"My favourite vacation spot is Italy," Vankar said.

Chai pe Charcha with BrandWagon Premium Story

“If given the option to choose another career, I would pursue law,” Vankar said.

By Gopika Nair

July 20, 2024 17:30 IST

According to a Deloitte report, online retail penetration is projected to surpass oﬄine retail by 2.5 times within the next decade. (Image Credits: Freepik)

Personalised customer interactions with advanced communication technologies during the festive season

AI is poised to facilitate meaningful and effective conversations for businesses, particularly during peak festive and holiday periods. AI-powered systems…

July 20, 2024 14:30 IST

"Suits is my all time favorite TV show" Vora said. (Image Credits: Logicloop)

Chai pe Charcha with BrandWagon Premium Story

“I personally enjoy the grandeur of mountains, but as a complete family vacation spot, it’ll have to be Dubai.” Vora…

By Gopika Nair

July 20, 2024 11:45 IST

Chess is arguably one of the most strategic games. (Image Credits: Freepik)

Five Parallels Between Chess and Customer Engagement

Whether you’re playing a seasoned player or not, certain chess pieces will delay your way to a successful checkmate

July 20, 2024 09:30 IST

Amazon Prime Day sale is due on 20-21 July, 2024. (Image Credits: Amazon and mFilterIt)

Brands to offer 5-10% more discount during Amazon Prime Day sale, reveals mFilterIt report

The mFilterIt’s analysis also includes Amazon’s expansion that comes with more than 450 new products

July 19, 2024 16:00 IST

BrandWagon Exclusive: Cooking up a storm! How Hindi GEC Colors have managed to crack the code on comedy with Laughter Chefs

Interestingly, the media network claims that the comedy-based reality show broke records with 98.9 Million viewers across India within the…

By Santanu Karmakar

July 19, 2024 15:00 IST

Smart plugs follow with an NPS of 66, and smart air purifiers lead with an exceptional NPS of 85, reflecting the growing acceptance and adoption of smart devices in everyday life.

Smart homes are coming to India—But will the 28% growth be a future triumph or a fancy fad? reveals Redseer report

As internet connectivity improves, more households are turning to smart devices, although the current penetration remains under 10%.

July 19, 2024 14:10 IST

During its June quarter earnings call on Friday morning, Netflix said that growth in India was driven by shows. (Image Credits: Freepik)

India among top markets for Netflix’s user additions, revenue growth

Second-largest in terms of subscriber additions; third-largest in topline percent growth in June quarter

By Viveat Susan Pinto

July 19, 2024 13:23 IST

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