Fans’ tastes and behaviors are shifting, seemingly faster than ever, and the savviest venues and promoters are reacting quickly in this challenging environment. We’re sharing data, trends, and exclusive insights specifically from the concerts and shows on our marketplace this year in order to help you identify opportunities to reach more fans and grow your business.
FASHIONABLY LATE
More and more, fans are purchasing tickets last minute. The average time between ticket purchase and show date is down 26 percent from 2022 to 2024¹
SHORTER-SALES WINDOWS
Venues and promoters are responding by creating shorter on-sale windows
ADD-ONS ADD UP
Venues and promoters are using Add-ons to enhance the fan experience and generate additional revenue by selling more than just tickets in advance. The top three add-ons used for shows so far this year are³
VARIETY IS THE SPICE OF (NIGHT) LIFE
Segmenting ticket prices into three tiers is the winning combo…
The most popular ticket types include⁵
Shows mentioning “VIP” grew by 26% globally on the Eventbrite platform from 2023 to 2024⁶
THE DATA EDGE
Marketing tools, like Eventbrite’s, that offer data-based targeting and AI enhancements deliver stronger results.
NICHE IS THE NEW MASS
Attendance at alternative music shows in the US increased 7X from 2023 to 2024. Top five genres with the greatest attendance growth
MUSIC MAKES THE WORLD GO ROUND
US music fans are increasingly seeking sounds from across the globe. Based on US site search results, the most searched subgenres this year include¹⁰
LA VIDA LOCAL
Top music and nightlife-related searches by city¹⁰
Brite Tip: Holiday keywords like Valentine’s Day or St. Paddy’s Day are often in the top search terms of their given month. Include these and other top keywords in your event title, description, and event tags to show up higher in search results on Eventbrite and in Google search results.
Atlanta
Live music
Concerts
Open mic
Rave
Day party
Party
Pool party
Singles party
Jazz
EDM
Boston
Live music
Rave
Drag show
Open mic
Singles party
Party
Nightlife
Afrobeats
Nightclub events
Concerts
Chicago
Live music
Rave
Singles party
Open mic
Day party
Silent party
Party
Afrobeats
Drag show
House music
Dallas
Live music
Rave
Concerts
Open mic
Rave events
Christian concerts
Day party
Singles party
EDM
Afrobeats
Los Angeles
Live music
Rave party
Concerts
Open mic
Hip hop
Party
EDM
Day party
Reggaeton
Singles party
Miami
Concerts
Live music
Open mic
Pool party
Rave
Party
Reggae
Day party
Singles party
Edm events
NYC
Live music
Open mic
Rave
Party
Singles party
Drag show
Concerts
Day party
Jazz
Afrobeats
DC
Live music
Concerts
Open mic
Rave
Day party
Party
Singles party
Drag show
Jazz
Afrobeats
LEARN HOW EVENTBRITE CAN SUPPORT THE GROWTH OF YOUR BUSINESS. VISIT EVENTBRITE.COM/L/EVENTBRITE-MUSIC
All statistics were derived from Eventbrite platform data, including event data and website / app data. ¹Comparing US music event data from January – April 2024 to the same months in 2022 & 2023 and excluding calculated time intervals greater than one year. ²Comparing US music data from January – April 2024 to the same months in 2019 and excluding calculated time intervals greater than one year. ³ Based on global music data from January – April 2024. ⁴ Based on US music data from January – April 2024. ⁵Based on a sample of global music data from April 2024. ⁶Comparing global music data from January – April 2024 to the same months in 2023. ⁷Eventbrite data 5/1/2022 – 12/1/2022 comparing events promoted with Paid Social Ads with any event that was not promoted with the same tool. ⁸Based on our average open rates compared to industry average data published by Campaign Monitor (Q4 2023). ⁹Comparing US music data from January – April 2024 to the same months in 2023. ¹⁰Based on US site search results from January – April 2024
