From September 7, the critically-acclaimed Stadium Course, three-time Spanish Open venue and multiple DP World Tour event host, will reopen having completed its sustainability-focused upgrades, which includes changing the grass types on its fairways to Bermuda Celebration and Paspalum, matching the premier playing surface at the prestigious Augusta National, USA. This upgrade will ensure consistent, high-quality playing conditions that meet the expectations of elite and discerning golfers from around the globe and further augment visitors’ experience at the world-class resort located 20 minutes from Girona. “Since our opening 25 years ago, our mission has been to continuously refine and elevate our offerings to uphold our reputation as a World Top 20 Golf Resort,” said David Plana, CEO of Camiral Golf & Wellness. “The latest investments in our facilities and technology – including a new Trackman Range and architect-designed professional shop – are a testament to our long-term commitment to being a leading international golf and wellness destination.” In addition to the Stadium Course upgrades, the 36-hole European Tour Destination has invested in a new fleet of 110 Club Car Tempo vehicles and premium Ticad Trollies to provide top-tier mobility and comfort on the course. Flavio Papa, Director of Golf at Camiral Golf & Wellness, commented, “We are committed to providing an exceptional golfing environment that combines luxury, comfort, and world-class conditions. Our significant investments in the Stadium Course upgrades, new Club Car fleet, Ticad Trollies, Trackman Range and renovated pro shop are all part of our holistic approach to augmenting the golf customer experience. “The Tour course will also benefit from the same turf upgrades, ensuring these long-term enhancements will not only elevate the quality of play on both our championship golf courses, but also guarantee our guests continue to have access to the best equipment, technology and facilities available.” *Golf World, Top 100 Continental Europe Resorts rankings (2023)

Hardy Cubasch, Group Consumer Director for DP World Tour & Ryder Cup, explains how businesses should strike alliances that are built on a shared purpose, which hold common values and a commitment to achieving collective goals to truly make those partnerships successful. “Traditional transactional relationships are a thing of the past,” said Hardy. “These days, partners are seeking properties whose visions and values align with their own, where the alliance would go beyond a basic ‘sponsorship’.” He believes organisations, in this case golf destinations, need to view their brand partners as strategic allies whose mutual commitment is to enhance customer, member and guest experiences, foster brand loyalty, and promote social impact. “The clearer the USP and value proposition, the better the understanding of what makes a venue appealing to a brand,” he said. “Is it the fact that it’s an exclusive private members’ club, that attracts very affluent customers, and is ranked among the world’s best golf resorts, for example. Being clear on what you have to offer is key. “On the flip side, venues must understand what a prospective partner brand is trying to get from the alliance to ensure both parties can extract value. “Venues need to understand what sort of businesses they are approaching, what their products or services are, who their target audiences are, and what they can offer that is unique, more personalised or bespoke, and be able to communicate how they are best placed to fulfil this proposition.” Hardy points out how certain clubs might have a sought-after, affluent customer base or a ‘hard to reach’ member pool that a lot of brands, and in particular premium ones, will want to get in front of. However, as a venue, there is a responsibility to protect this coveted audience. “Brands you work with should be well aware that the more personalised their approach, the more responsive the membership will be because they are being made to feel special, what they are being communicated is more bespoke than they see the brand doing elsewhere, that they feel they are part of a select few.” he continued. “Brands that do it right, are ones that really shape the messaging or go the extra mile to do something unique for that specific audience that isn’t being done elsewhere. These types of approaches can generate high levels of engagement, which in turn lead to brand affinity, loyalty and depending on the activity, social impact. “Therefore, the better understanding you have of your membership, their preferences, what their habits or lifestyles are, the more personalised and impactful experiences brand partnerships can provide, deepening the relationship between all parties, and ultimately creating profitable and meaningful partnerships for the destination.” Once venues have struck an alliance with one or two recognisable ‘anchor’ partners, Hardy describes how he’s seen this draw in other similar brands or industry sectors whose values, principles or philosophies align. “Brands tend to be more open when they see organisations with successful existing partnerships. It’s also much easier to

This eagerly awaited initiative represents a significant advancement in the way Constance Hotels & Resorts enhances guest experiences across all its hotels in Seychelles, Maldives, Mauritius, Rodrigues, and Madagascar. Jean-Jacques Vallet, CEO of Constance Hospitality Management, shared his enthusiasm for this new venture: “The introduction of Echo Privilege Club is a proud moment for us, marking the fruition of two years of meticulous planning and dedication. This program is a testament to our commitment to providing exceptional and sustainable luxury experiences.” Echo Privilege Club is more than a loyalty program; it’s a journey of rediscovery and enchantment. Named ‘Echo’ to reflect the lasting impressions of our guests’ experiences and our commitment to ecological sustainability, the program ensures that the memories made at Constance Hotels & Resorts resonate long after their stay. Echo Privilege Club is structured around four tiers, each offering a progressively enhanced level of service and recognition. This tiered system is designed to acknowledge and reward the loyalty of our guests, providing them with an array of exclusive benefits and personalized experiences that cater to their individual preferences and needs. The program is tailored to create memorable experiences for our guests. By understanding their preferences and habits, we can offer a stay that is not just personalized but also deeply rewarding. At Constance Hotels & Resorts, we are dedicated to creating memorable experiences for our guests. Echo Privilege Club is designed to enhance these experiences, ensuring that returning guests are greeted with the same warmth and exceptional service they have come to expect, while continually offering new and exciting opportunities. In line with our ethos of luxury in harmony with nature, Echo Privilege Club is deeply rooted in sustainability. Our extensive initiatives, such as mangrove conservation, turtle breeding, coral reef preservation, tree planting, and desalination, are a core part of the program, inviting guests to participate in our efforts to protect and nurture the environment. These initiatives highlight our commitment to sustainability and our unique approach to luxury hospitality. Echo Privilege Club is a significant addition to the luxury hospitality landscape in the Indian Ocean, reinforcing Constance Hotels & Resorts’ position as a pioneer in offering unique, sustainable luxury experiences.