Rihanna is work, work, working her new look.
In fact, just days before launching Fenty Hair, the multi-hyphenate made the rare move to rock her natural curls. While stepping out in New York City June 9, the "Lift Me Up" singer showcased her golden pixie cut, which consisted of honey-colored tips and dark brunette roots.
To keep the mane attention on her tresses, Rihanna's fashion moment was quite simple—well, for her standards.
After all, she donned a simple baby blue spaghetti strap top (with her black lace bra peeking through for extra oomph), black oversized pants and a brown fuzzy coat that she draped off of her shoulders.
She completed her streetwear style with sandal heels, a black-and-white graphic bag from Louis Vuitton, layers of gold necklaces, massive hoop earrings and black sunnies.
As for her glam? Rihanna let her natural beauty shine through, wearing little-to-no makeup.
The 36-year-old's decision to display her natural curls comes less than a week after she announced her new haircare line.
"A new family is moving in!" Rihanna captioned her June 4 Instagram. "Fenty Hair is pullin up and it's time to finally have the hair experience you've been waiting for."
Since the "Diamonds" singer is known for experimenting with her looks, she wanted her products to cater to any and all hair types.
"You know how much switching my hair up matters to me," she continued. "I've had almost every texture, color, length, from weaves to braids to natural—so I am launching a flexible line of products for not only every hair want, but every single product is designed to strengthen and repair all types of hair, which is what we truly need!"
As she put it, "It's time to play and get stronger by the style."
Fenty Hair will debut June 13.
Of course, Rihanna isn't the only celebrity to build a beauty empire. Keep reading to see all of the celebrity-owned cosmetic lines.