Our survey found that consumers have a broadly favorable view of affiliate marketing. However, there are significant differences in how each generation encounters and considers affiliate ads.
Report
| Jul 18, 2024
What is non-endemic advertising, and what should brands and retailers know about this emerging ad format?
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| Jul 1, 2024
Black consumers are tech-savvy and eager to stay up to date on the latest digital and pop culture trends.
Report
| Jun 26, 2024
How can brands and retailers succeed in the new era of mobile-first ecommerce?
Report
| Jun 21, 2024
Total upfront ad spending will grow this year, even though upfront TV commitments will decline.
Report
| Jun 18, 2024
Retail media is taking Latin America’s digital ad industry by storm, with advertisers spending nearly $2 billion this year, per our inaugural forecast. Here are the latest trends you need to know.
Report
| Jun 18, 2024
Catch up on how FAST services are shaking up TV advertising.
Report
| Jun 6, 2024
In-game advertising will maintain solid growth over the next few years, but its share of digital ad spending will decline, despite heightened brand interest.
Report
| May 30, 2024
Physical stores are the new frontier for retail media. But undeveloped tech capabilities, competing priorities, and unproven new formats are hurdles retailers need to address.
Report
| May 16, 2024
Politics will buoy linear TV ad spending this year, but allocations will continue to shift toward streaming options that keep gaining ad-supported viewers.
Report
| May 10, 2024
Total media ad spending growth has stabilized, and digital ad spending is set for an extended period of low double-digit annual increases. Amazon, TikTok, and Instagram will be the main growth drivers this year.
Report
| May 9, 2024
UK retailers are leading the charge on in-store retail media, thanks to their already extensive digital screen networks. Here’s what brands and retailers worldwide can learn from the digitization of UK stores.
Report
| May 7, 2024
Catch up on the big events and trends shaping how advertisers measure linear and connected TV advertising.
Report
| May 2, 2024
As connected TV gradually eclipses linear, the measurement space continues to evolve. The market’s in for another year of transitioning from a single dominant currency to multiple currencies.
Report
| Apr 11, 2024
Among subscription video streaming services, Amazon Prime Video has the highest share of ad-supported viewers, while Netflix has the lowest.
Report
| Apr 8, 2024
Sustainability is a big issue for Western European digital advertisers. To meet their clean emissions goals, though, they’ll need to tackle the digital inefficiencies inherent in the ad supply chain.
Report
| Apr 1, 2024
In-app ads will drive US mobile ad spending past $200 billion in 2024.
Report
| Mar 26, 2024
Brands and marketers have an increasingly prominent presence at the annual technology, arts, and culture festival in Austin, Texas, which this year took place from March 8 to 16. We break down the key topics that drew the most attention from attendees.
Report
| Mar 26, 2024
As Latin America’s digital revolution marches on, advertisers and retailers must keep pace with how and where consumers are spending their time—and money—if they wish to maintain a competitive edge in today’s rapidly evolving business environment.
Report
| Mar 15, 2024
TV networks and streaming services are becoming more selective about producing new content. As a result, reruns of licensed shows and streamed live sports will become more important to marketers.
Report
| Mar 11, 2024
Digital ad spending will continue to accelerate in 2024. Retail will be a main driver due to its large ad outlays and growing contribution on the supply side.
Report
| Feb 29, 2024
Netflix and YouTube are siphoning subscription revenues from pay TV’s losses. By the end of 2025, more than half of US video subscription revenues will go to streaming services.
Report
| Feb 22, 2024
The growth in retail media ad spending in these three countries will outpace all other formats for years to come. It’s thus gaining an important place at the ad budgeting table.
Report
| Feb 13, 2024
Our first-ever worldwide forecast for retail media ad spending shows enduring momentum and lots of good news for Amazon and other ecommerce platforms around the world.
Report
| Feb 7, 2024
What is shoppable media and which formats have the most potential?
Report
| Feb 2, 2024