Industries Overview
Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Latest Articles
Browse All →Social network users are increasing their use of Reddit more than any other channel
Article |
Jul 22, 2024
High delivery costs frustrate online shoppers the most, data shows
Article |
Jul 19, 2024
5 things to consider before implementing an identifier
Article |
Jul 19, 2024
Netflix adds 8 million subscribers in Q2, beats expectations
Article |
Jul 19, 2024
OpenAI’s smaller, cheaper ChatGPT variant intensifies competition with Anthropic, Google
Article |
Jul 19, 2024
US banks beg for an extension on the CFPB’s open banking rollout
Article |
Jul 19, 2024
More than a third of CMOs lean on genAI for productivity, personalization, and more
Article |
Jul 18, 2024
5 key stats on consumer spending trends: Amazon, social spending, and inflation
Article |
Jul 18, 2024
What marketers need to know about Google Analytics 4
Article |
Jul 18, 2024
Shoppers spent a record $14.2 billion online this Prime Day
Article |
Jul 18, 2024
Products
EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More →Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More →Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More →About EMARKETER
Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More → > Email Unsubscribe Rates
Email Unsubscribe Rates
Email unsubscribe rate is the percentage of email recipients who choose to opt out or unsubscribe from an email list.
Source
Methodology
Notes
Updated: 2022
GetResponse
GetResponse is an email marketing and automation platform.Already have a subscription?Sign In
Access All Industry KPIs
Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry
