ON-DEMAND

Outlook and Strategies for 2024’s Second Half

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Keep 2024’s challenges in check. Be the first to access EMARKETER’s exclusive insights on thriving post-cookie, mastering retail media networks, leveraging Al in marketing, and more. Take a look at the event lineup below and register today!

ON-DEMAND KEYNOTE

Advertising in 2024: Led by Creators, Powered by AI, and More Ubiquitous Than Ever

Rumors of advertising’s death are greatly exaggerated: Ads will be almost everywhere in 2024. But reaching consumers will be more complicated than ever before as creators reshape content strategy and AI introduces velocity to ad optimization. In this keynote, our principal analyst Jasmine Enberg will explore these trends and share fresh data on how they are influencing today’s media and marketing landscape.

Keynote & Fireside Chat, with StackAdapt

Evelyn Mitchell-Wolf, our senior analyst, sits down with Vitaly Pecherskiy, co-founder and CEO of StackAdapt, to discuss how third-party cookie depreciation may—or may not—disrupt ad spending dynamics.

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Keynote Speaker

Jasmine Enberg EMARKETER

Principal Analyst

Featured Speakers

Evelyn Mitchell-Wolf EMARKETER

Senior Analyst

Vitaly Pecherskiy StackAdapt

Co-Founder and CEO

ON-DEMAND PANEL DISCUSSION

How Generative AI Took Personalization From Buzzword to Buzzworthy

Our expert guests will unpack how generative AI is making personalization a reality. They’ll explore use cases from ad optimization and content variation to democratizing data analytics in marketing organizations.

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Yory Wurmser EMARKETER

Principal Analyst

Jennifer Faraci Digitas

Chief Data Officer

Todd Hassenfelt Colgate-Palmolive

Global Digital Commerce Senior Director, Strategy and Execution

Tess Kornfield ThredUP

Vice President, Product and Data Science

ON-DEMAND PANEL DISCUSSION

How to Navigate the Full Retail Media Landscape

Our expert guests will discuss how brands decide where to place their retail media investments. They’ll look at the space from the network level, as well as how to integrate in-store, off-site, connected TV, and more into their retail media mixes.

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Max Willens EMARKETER

Senior Analyst

John Paquin Association of National Advertisers

Senior Director, Brand and Media

Jordan Witmer Kenvue

Associate Director, Omnichannel Retail Media

Shawn McGahee Google

Head of Retail Media

ON-DEMAND PANEL DISCUSSION

It’s Time to Treat Target Audiences How You Want to Be Treated

Our expert guests will explore the right—and wrong—ways to go about identity resolution and marketing data management, especially amid the loss of third-party cookies.

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Evelyn Mitchell-Wolf EMARKETER

Senior Analyst

Carryl Pierre-Drews Interactive Advertising Bureau

Executive Vice President and CMO

Sam Ngo BlueConic

Director, Product Marketing

ON-DEMAND DEEP-DIVE SESSION

Retail in 2024: A Data-Driven Look at How the Retail World Is Performing

In this session, Ethan Chernofsky, senior vice president of marketing at Placer.ai, will dive into the latest location analytics to understand retail performance, the state of the consumer, and the key trends that are impacting shopping behavior and overall retail success.

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Ethan Chernofsky Placer.ai

Senior Vice President, Marketing

Marissa Coslov EMARKETER

Vice President

ON-DEMAND DEEP-DIVE SESSION

How CTV Attribution Keeps Your Ads in the FAST Lane

In this session, Erik Gray, director of product analytics at MNTN, will explore the transformative impact of connected TV (CTV) advertising in the ad-supported streaming landscape and share innovative approaches to attribution to significantly bolster your marketing efforts.

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Erik Gray MNTN

Director, Product Analytics

Becky Schilling EMARKETER

Senior Director, Media Content

ON-DEMAND SPECIAL CONVERSATION

Meet the Creator: Lightning Media’s CEO Sophie Jamison

In this special conversation exclusive to the EMARKETER Summit, our principal analyst Jasmine Enberg sits down with Sophie “Lightning” Jamison, CEO of Lightning Media, to discuss how marketers can leverage partnerships to create deeper audience connections, raise brand awareness, and ultimately deliver sales.

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Jasmine Enberg EMARKETER

Principal Analyst

Sophie “Lightning” Jamison Lightning Media

CEO

ON-DEMAND Q&A ANALYST PANEL

Ask the Analysts: Open Q&A on AI, Retail Media, Data, and More

Close out the day with our renowned EMARKETER analysts. Our experts will take questions from the audience on marketing, commerce, advertising, and technology.

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